Strategi Pengelolaan Rumah Potong Hewan PD.Dharma Jaya Dalam Rangka Peningkatan Mutu Daging Segar di Wilayah DKI Jakarta

Zulmaneri, Zulmaneri (2001) Strategi Pengelolaan Rumah Potong Hewan PD.Dharma Jaya Dalam Rangka Peningkatan Mutu Daging Segar di Wilayah DKI Jakarta. Masters thesis, Institut Pertanian Bogor.

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Abstract

The opening offree trade era will have direct impact to meat product. Local meat will be pressured by import meat because ofthe advantage of import meat quality. Together with the rising of national meat consumption level, the future ofmarket meat will become bigger. Due to the imported meat condition, the local company could not gain much ifthey do not improve the quality of the product and the management ofthe bussines. PD. Dharma Jaya Slaughter house is one of national companies who has 70 % contribution to Jakarta meat supply. To anticipate the future tight market competision, Dharma Jaya needs to strengthen their competitive adventage by analyzing their strengths, weaknesses, opportunities, and threats to improve their business strategy. The result of this case study in PD.Dharma Jaya, propose to do : a partnership strategy, business integration, developing unit business, cost effiCiency, make quality and "hala/" factor as a selling point, organization restructuring, arranging alliance and joint venture with multinational company.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Rumah Potong Hewan, PD.Dharma Jaya, Mutu Daging Segar, Jakarta
Subjects: Manajemen Strategi
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-1 Perpustakaan
Date Deposited: 10 Jan 2012 02:26
Last Modified: 10 Jan 2012 02:26
URI: http://repository.sb.ipb.ac.id/id/eprint/1058

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