Analisis kualitas situs e-commerce pada pt polypet karya persada

Andhy, Emanuel (2005) Analisis kualitas situs e-commerce pada pt polypet karya persada. Masters thesis, Institut Pertanian Bogor.

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Abstract

E-commerce is considered as an excellent alternative to delivering information, trading, servicing and doing the online transaction of global marketplaces of customer. Since Polypet Karyapersada, PT was become a member of chemcross e-commerce, worldwide customers are able to access virtual marketplace. The purposes of this research are (1) to identify the effectively of www.chemcross.com (2) to investigate customer perception and behavior in using this site, (3) to identify the importance and customer satisfaction and (4) recommend strategy of increasing the effectivity of e-commerce. This research were using survey method and distribute questioner to 86 customers of Polypet Karyapersada, PT as a census. The result of this research was analyzed by using descriptive analysis, importance and satisfaction analysis combinated with diagonal Suharjo split and fuzzy model to software quality analysis. Fuzzy model to software quality analysis shows that accuracy is the main reason of using e-commerce, for the other hand, security is the most concerned factor of e-commerce effectively. As a result of importance and satisfaction analysis, trading floor facility and industrial event information are the most important facilities but have not satisfy customers yet. It means that these facilities are the priority to develop to increase customer satisfaction Descriptive analysis shows that 25.58% of customers main business is plastics packaging company, 24.42% is plastics industries and 20.93% is bottling company. Based on the result of this research, it is suggested to Polypet Karyapersada, PT and chemcross.com to give more attention on developing this sites, especially trading floor facility and industrial event information. Since the 128 bit encryption as the most secure method of transaction were used to secure the online transaction, it is recommended to socialize to customers about this level of security to increase customer reliability.

Item Type: Thesis (Masters)
Additional Information: 24(E15)AND a
Uncontrolled Keywords: e-commerce, PT. Polypet Karyapersada, www.chemcross.com, Polyethylene Terepthtalate (PET), analisis deskriptif, analis tingkat kepentingan dan kepuasan, analisis diagonal Suharjo split, analisis fuzzy model, tingkat penggunaan, tingkat kepercayaan, tingkat keamanan, tingkat keakuratan data, tingkat kemudahan dalam penggunaan
Subjects: Manajemen Sistem Informasi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 10 Jan 2012 08:46
Last Modified: 07 Nov 2016 04:34
URI: http://repository.sb.ipb.ac.id/id/eprint/1099

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