ANALISIS KEPUASAN PEDAGANG MARTABAK TERHADAP PEMAKAIAN PRODUK KEJU LOAF 2 K Dl BOGOR

Mulyadi, Mohammad Noorman (2004) ANALISIS KEPUASAN PEDAGANG MARTABAK TERHADAP PEMAKAIAN PRODUK KEJU LOAF 2 K Dl BOGOR. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The purpose of this study is to identify and analyze .satisfaction factors of martabak merchants. toward consumption of cheese loaf 2 k. The data were collected from 90 martabak merchants night selling in Bogor, West Jawa Important performance analysis and Cross Tabulation Method were used to analyze the data. The results of the study showed that the availability or distribution production product cheese loaf 2 k and the affordability on existing price were having high concern to he noted. Beside that the satisfaction level given to martabak merchants was still low. The results suggested that kraft Foods Indonesia have to improve their ways of spreading cheese loaf 2 k deeper, particularly in serving street hawkers outlet like martabak merchant considering present price list. Because the availability of product and scheme of price were influencing consumption of the product itself

Item Type: Thesis (Masters)
Uncontrolled Keywords: keju, PT. Kraft Foods Indonesia (KFI), Pedagang Martabak, Kepuasan Konsumen, Analisis Kepentingan dan Kinerja (Performance Importance Analysis), Tabulasi Silang, Survey
Subjects: Manajemen Pemasaran
Depositing User: Staff-3 Perpustakaan
Date Deposited: 10 Jan 2012 10:12
Last Modified: 10 Jan 2012 10:12
URI: http://repository.sb.ipb.ac.id/id/eprint/1125

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