Formulasi strategi pengembangan kemitraan tebu rakyat di pt. gunung madu platations (gmp)

Octivaningsih, Arum Rakhmasari (2009) Formulasi strategi pengembangan kemitraan tebu rakyat di pt. gunung madu platations (gmp). Masters thesis, Institut Pertanian Bogor.

[img]
Preview
PDF
R38-01-Arum-Cover.pdf - Published Version

Download (348kB)
[img]
Preview
PDF
R38-02-Arum-Abstract.pdf - Published Version

Download (167kB)
[img]
Preview
PDF
R38-03-Arum-Ringkasan.pdf - Published Version

Download (171kB)
[img]
Preview
PDF
R38-04-Arum-Daftarisi.pdf - Published Version

Download (177kB)
[img]
Preview
PDF
R38-05-Arum-Pendahuluan.pdf - Published Version

Download (264kB)
Official URL: http://library.mb.ipb.ac.id

Abstract

PT. GMP has implemented a CSR concept through the actualization of the smallholder sugarcane partnership program. But during implementation, the program encountered a setback in the form of limited planting area that caused the company to experience a shortage of raw material that would be needed to complete its production process after 2008. Thus, in order to sustain the sugar production level of PT. GMP in the years to come to match that of 2008, and at the same time able handle the company's production cost increase, the company will implement a sugarcane land intensification and extensification program through partnership expansion with areas surrounding its plantations. To support the idea, a development strategy is needed for the ongoing smallholder sugarcane partnership system. The purpose of PT. GMP's smallholder sugarcane partnership development strategy is to attract new farmers into the company's partnership program so that the land area used for planting the company's sugarcane will increase and in turn full fill the raw material needed for sugar processing and ensure the sugar production capacity for the years to come. The purpose of this research is: (a ) to identify and evaluate the internal and external strategical factor s of the company in implementing the smallholder sugarcane partnership, (b) to define several strategy alternatives applicable in developing PT. GMP's smallholder sugarcane partnership, and (c) choose a recommended strategy that would be appropriate and effective to develop PT. GMP's smallholder sugarcane partnership. The research was conducted at PT. GMP Lampung Tengah from October to December 2008. Sampling was done using the Purposive Sampling Method, while data analysis in this research used the IFE - EFE Matrix, TOWS Matrix Analysis, and the QSPM Analysis. Based on the TOWS matrix analysis, six alternative strategies were produced, which includes: (a) electing farmer partners selectively by considering potential planting areas, (b) implement an organization network system, (c) increase quality and quantity of technical staff, (d) apply a more transparent sugarcane purchase price, (e) develop the services and increase a more empathic relationship with farmers, and (f) develop the company's human resource and monitoring methods. The strategy with first priority and recommended for PT. GMP's smallholder sugarcane partnership development program, is strategy I, which is electing farmer partners selectively by considering potential planting areas.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kemitraan, Kemitraan Tebu Rakyat PT. GMP, Evaluasi Faktor Internal (IFE), Evaluasi Faktor Eksternal (EFE), Matriks Internal - Eksternal (IE), Matriks TOWS, QSPM.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 04 Apr 2014 04:06
Last Modified: 04 Apr 2014 04:06
URI: http://repository.sb.ipb.ac.id/id/eprint/1789

Actions (login required)

View Item View Item