Analisis perbaikan mutu di pt sariwangi aea (agricultural estate agency)

Wijaya, Alfi (2006) Analisis perbaikan mutu di pt sariwangi aea (agricultural estate agency). Masters thesis, Institut Pertanian Bogor.

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Abstract

The purpose of this study is to identify the segmentation and behavior toward lslamic Banking in Special Region of Yogyakarta. The survey was conducted in March-April 2006 in Bantul, Sleman, and Yogyakarta. The survey was conducted by doing a face to face interview and questionnaires distribution to 312 respondents. The analytical tools applied are cluster analysis, factor analysis, and descriptive analysis. The result of the study for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of syariah loyalist, floating more syariah, floating less syariah, and conventional loyalist. Further, market segment will be analyzed in relation with customers' category, region, and occupation. Fr-om the behavior side, there were two aspects analyzed; (1) factor that influence customers' in choosing Islamic banks and (2) customers' preferencetoward Islamic banks It 'was found that there are five factors that' influence customers in choosing Islamic-bank accessibility of location, product pricing, service qtiality, banking facilities, and building physical appearance. Both results of market segmentatioih and consunier tiehavior .toward Islamic Banking are important factors'for lslamic Banking in formulating marketingstrategy.

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