Analisis preferensi pengguna kartu prabayar gsm di jakarta dan bogor

Kurniawan, Daniel Mulyadi (2005) Analisis preferensi pengguna kartu prabayar gsm di jakarta dan bogor. Masters thesis, Institut Pertanian Bogor.

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Abstract

The objectives of the study were to analyze the consumer’s preferences of prepaid GSM services. The data were collected form 197 respondents in Jakarta and Bogor. The data were analyzed by using descriptive analysis, cluster analysis, CHAID analysis, correspondence analysis and thrustone analysis. The results of the study showed that majority of respondents used SimPATI card. The Cluster and CHAID analysis showed that respondents were classified into three segments. They were experience, character and traditional groups. The Thurstone analysis showed that signal and coverage area were the most important attributes tobe considered in purchasing prepaid GSM cards.

Item Type: Thesis (Masters)
Additional Information: 16(E19)KUR a
Uncontrolled Keywords: Kartu Prabayar GSM, Telkomsel, Satelindo, Excelcom, Kartu AS, Kartu SimPATI, Kartu Mentari, Kartu IM3, Kartu XL, Analisis Cluster, Analisis CHAID, Cross Tabulation, Analisis Thurstone, Segmen Psikografik, Segmen Demografik.
Subjects: Manajemen Pemasaran
Depositing User: SB-IPB Library
Date Deposited: 15 Sep 2016 03:22
Last Modified: 15 Sep 2016 03:22
URI: http://repository.sb.ipb.ac.id/id/eprint/2607

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