Analisis promosi pemerintah provinsi dki jakarta dalam kebijakan peningkatan sektor industri kecil (studi kasus untuk produk tekstil)

Mardiono, Guntur purwadi (2005) Analisis promosi pemerintah provinsi dki jakarta dalam kebijakan peningkatan sektor industri kecil (studi kasus untuk produk tekstil). Masters thesis, Institut Pertanian Bogor.

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Abstract

The aims of this study are to find out the influence of promotion toward the performance improvement of small-scale industrial sector, particularly the textile product, and to find out the level of satisfaction and expectation of the small-scale industry sector of textile product toward the performance of the provincial government of DKI Jakarta in the implementation of its promotional activities. Data were obtained from one hundred small-scale entrepreneurs of textile product domiciled in DKI Jakarta using the parametric and non parametric analytical tools and the service and quality (SERVQUAL) analysis. The result of the study showed a strong linier relationship, while the promotional activities and the performance improvement of the small-scale industrial sector were in the same direction. The recommendation of the study is that the provincial government of DKI Jakarta should optimized the use of promotional mix elements; prioritize the domestic exhibition activities; improve the officials knowledge; increase the number of proactive officials an the educational aids for entrepreneurs; and establish a permanent trade and industrial display

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