Mardiono, Guntur purwadi (2005) Analisis promosi pemerintah provinsi dki jakarta dalam kebijakan peningkatan sektor industri kecil (studi kasus untuk produk tekstil). Masters thesis, Institut Pertanian Bogor.
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5EK-04-Mardiono-Daftarisi.pdf - Published Version Download (422kB) |
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Abstract
The aims of this study are to find out the influence of promotion toward the performance improvement of small-scale industrial sector, particularly the textile product, and to find out the level of satisfaction and expectation of the small-scale industry sector of textile product toward the performance of the provincial government of DKI Jakarta in the implementation of its promotional activities. Data were obtained from one hundred small-scale entrepreneurs of textile product domiciled in DKI Jakarta using the parametric and non parametric analytical tools and the service and quality (SERVQUAL) analysis. The result of the study showed a strong linier relationship, while the promotional activities and the performance improvement of the small-scale industrial sector were in the same direction. The recommendation of the study is that the provincial government of DKI Jakarta should optimized the use of promotional mix elements; prioritize the domestic exhibition activities; improve the officials knowledge; increase the number of proactive officials an the educational aids for entrepreneurs; and establish a permanent trade and industrial display
Item Type: | Thesis (Masters) |
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Additional Information: | 3(5EK)mar a |
Uncontrolled Keywords: | Produk Tekstil, Dinas Perindustrian dan Perdagangan, DKI Jakarta, Manajemen Pemasaran, Analisis Promosi, Importance Performance Analysis, Regresi Sederhana, Studi kasus. |
Subjects: | Manajemen Pemasaran |
Depositing User: | SB-IPB Library |
Date Deposited: | 09 Nov 2016 05:20 |
Last Modified: | 09 Nov 2016 05:20 |
URI: | http://repository.sb.ipb.ac.id/id/eprint/2691 |
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