Strategi peningkatan daya saing agribisnis jeruk di propinsi sumatera utara

Muda, Parlindungan (2005) Strategi peningkatan daya saing agribisnis jeruk di propinsi sumatera utara. Masters thesis, Institut Pertanian Bogor.

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Research was conducted to analyze competitiveness of citrus farm in North Sumatra Province pass comparative advantages and strategies in improving competitiveness of agribusiness. Method which is used analysis Domestic Resources Cost( DRC) to be able to know comparative commodity advantages in the area. Data for this analysis is obtained from farmers in two sub-province those are Karo and Langkat. To identify internal and external factors and also strategy of formulation used by analysis of SWOT ( Strengths, Weaknesses, Opportunities and Threats). The priority formula on increase competitiveness strategy of citrus agribusiness based on opinion of expert by using AHP (Analitycal Hierarchy Process). Result of research indicates that citrus farm in North Sumatra Province that is Sub-Province of Karo and Langkat is beneficial. More specific, citrus farm in Karo is more beneficial in comparison with Langkat. Result from analysis Domestic Resources Cost (DRC) obtained that citrus farm in Sub-Province of Karo and Langkat have comparative advantages. Hereinafter, the effort improving competitiveness of citrus agribusiness in North Sumatra Province, hence strategy becoming special priority is strategy to increase human resources quality especially farmer with priority on target at well guaranted of the product continuity in market.

Item Type: Thesis (Masters)
Additional Information: 20(30)Mud s
Uncontrolled Keywords: Agribisnis Jeruk, Propinsi Sumatera Utara, Manajemen Strategi, Keunggulan Komparatif Komoditas (On Farm), Faktor Internal dan Eksternal, Analisis Biaya Sumberdaya Domestik (BSD), Analisis SWOT dan AHP (Analitycal Hierarchy Process).
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 30 Nov 2016 03:04
Last Modified: 30 Nov 2016 03:04

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