Analisis kinerja usaha tanaman hias potong pt pesona daun mas asri bogor

Sanjaya, Muhamad Arief Bangun (2016) Analisis kinerja usaha tanaman hias potong pt pesona daun mas asri bogor. Masters thesis, Institut Pertanian Bogor.

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Abstract

Ornamental plants are one of the groups that became a mainstay in the horticulture sub-sector. Many factors will increase the demand of ornamental plants, such as education levels lead to awareness of the natural beauty, increasing population, increasing development of building construction, hotel, and residential with natural decoration. That is can be estimated demand for ornamental plants was stable and even tends to increase in the coming year. Pesona Daun Mas Asri handling the business on the field of cultivation cut flower and cut leaf. The achievment of running company can be assessed by the performance of the company. Performance of pesona daun mas asri will be able to contribute to develope the company in achieving the vision. Balanced scorecard is a management tool to maintain a balance between financial indicators (financial perspective) and non financial indicators (customer, internal business processes, growth and learning). The purpose of this paper is to (1) design the performance measurement with balanced scorecard approach. It also (2) analyze and measure the implementation of the vision, mission and strategies which are executed by pesona daun man asri in its business practices. Furthermore, it also (3) provide advices and recommendations and to formulate managerial implications for pesona daun mas asri. Balanced Scorecard design process generates strategic objectives (KPI) in every perspective. Each strategic objective has a causal link demonstrated by the strategy map. To achieve the strategic objectives on the financial perspective, companies can achieving through the achievement of strategic objectives on the customer's perspective. The achievement of strategic targets on the customer's perspective will be realized through the strategic goals of internal business processes. All of the above strategic objectives can be realized through the achievement of strategic objectives in the learning and growth perspective. Pesona daun mas asri consideres as very good performance with value 78,04 percent. Every strategic target through each indicator has a good performance. However, the strategic target which are the rate of sales growth and marketing activities have performances that need to be developed because they are categorized as average criteria. Keywords: balanced scorecard, cutting pl

Item Type: Thesis (Masters)
Additional Information: 13(E45)San a
Uncontrolled Keywords: balanced scorecard, BSC, kinerja, tanaman hias potong, balanced scorecard, cutting plants, performance.
Subjects: Manajemen Sumber Daya Manusia
Depositing User: SB-IPB Library
Date Deposited: 15 Mar 2017 05:04
Last Modified: 24 Oct 2019 04:23
URI: http://repository.sb.ipb.ac.id/id/eprint/2858

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