Faktor-faktor yang memengaruhi niat masyarakat mikro dalam membeli produk asuransi mikro syariah

Firmandhani, . (2016) Faktor-faktor yang memengaruhi niat masyarakat mikro dalam membeli produk asuransi mikro syariah. Masters thesis, Institut Pertanian Bogor.

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Abstract

This study describes the factors which affecting micro society‟s intention on purchasing sharia micro insurance. Taking sample at the Koperasi Baytul Ikhtiar Bogor where the entire financing for its participants already protected by sharia credit insurance. This research uses descriptive quantitative and qualitative approach based on study literature, observation, and quetionaire using the method of Partial Least Square (PLS) yang which the alternative method of Structural Equation Modeling (SEM). It using the Theory of Planned Behaviour (TPB) with Latent Variabel Attitude Towards Behaviour (5 indicators), Subjective Norm (4 indicators), Perceived Control Behaviour (5 indicators), Knowledge (12 questions) dan Religiousity (12 indicators). From these five variables, only Subjective Norms and Religiosity are affect the micro society‟s intention to purchase sharia micro insurance. The study involved 77 respondents who categorized by religion, residence, ownership of life insurance, the decision-makers in the family, no one works at an insurance company for families living in one house and aged between 25-50 years old. Based on the statistical test, it shows that Tstatistik value for the variable STP is 0.792 and Pvalues 0.444, PKP variable Tstatistik 1.231 and Pvalues 0.220 as well as the variable knowledge with Tstatistik 0.154 with Pvalue 0.868 on the model TPB can be concluded that there was no influence of these three variables on the intention. NS variable by Tstatistik 3.346 with Pvalues 0.002 and Religiosity Tstatistik 2.130 with Pvalues 0.037 concluded that variable NS and Religiosity have a positive influence on the intention. While on the coefficient of determination (R2) is 43%, it can be explained that micro society‟s intention on purchasing sharia micro insurance products can be explained by five variables contained in the model of the TPB. Based on NS variable, the marketing strategy which can be developed by create simple and easy to understand marketing communications for the micro society and marketing it through the existing community. Based on Religiosity variable, we may develope strategy by using slogans on sharia terms in marketing communications including provides sharia financial literacy for micro market segments.

Item Type: Thesis (Masters)
Additional Information: 7(14EK)Fir f
Uncontrolled Keywords: asuransi mikro, asuransi mikro syariah, relijiusitas, SEM PLS, Structural Equation Modeling,Partial Least Square, TPB, Theory of Planned Behaviour. micro insurance, religiousity, SEM PLS, sharia micro insurance, TPB.
Subjects: Manajemen Pemasaran
Depositing User: SB-IPB Library
Date Deposited: 15 Mar 2017 06:45
Last Modified: 22 Oct 2019 05:21
URI: http://repository.sb.ipb.ac.id/id/eprint/2860

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