Pengembangan model bisnis dan strategi pelayanan kesehatan telkomedika

Nurhakim, Ardian Surya (2016) Pengembangan model bisnis dan strategi pelayanan kesehatan telkomedika. Masters thesis, Institut Pertanian Bogor.

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Abstract

Telkomedika is a company engaged in the field of health care. Companies that grow need the right business model in order to achieve the vision and mission of them. One business model that successfully changed the complex business into simple and understandable is the Business Model Canvas (BMC) developed by Alexander Osterwalder and Yves Pigneur. The purpose of this study were to analyze business models of Telkomedika organizations approach business model canvas, identifying key factors into strengths and weaknesses that affect the organization's operations Telkomedika, to formulate a strategy design required for the development of Telkomedika organization. Results of this study showed that the business model of Telkomedika was now quite good, just need the addition of a few strategy and optimizing each element of BMC. changes in business models and strategies necessary for the future development of the organization Telkomedika.

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