Analisis Persepsi konsumen toko di Bogor terhadap atribut produk furniture PT.Cahaya Buana Intitama

Lina, . (2005) Analisis Persepsi konsumen toko di Bogor terhadap atribut produk furniture PT.Cahaya Buana Intitama. Masters thesis, Institut Pertanian Bogor.

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Abstract

The purposes of this study are to analyze of retailers perception toward product furniture’s attributes and to identify recommendation marketing strategy for the company. The data were collected from 80 retailers located in Bogor. Multiatribut Fishbein, ideal-point model, importance performance analysis, gap analysis and diagonal analysis were used to analyze the data. The result of the study showed that quality, and price were the most important attributes of furniture product that were considered by retailers in selecting furniture product. The result suggested that cost leadership and operational excellence should be implemented in the company. It can then improve their product quality to meet consumer needs.

Item Type: Thesis (Masters)
Additional Information: 12(E19)Lin a
Uncontrolled Keywords: Produk furniture, PT. Cahaya Buana Intitama, Manajemen Pemasaran, Persepsi Konsumen, Multi Atribut Fishbein, Angka Ideal, Importance Performance Analysis.
Subjects: Manajemen Pemasaran
Depositing User: Library
Date Deposited: 14 Sep 2011 01:02
Last Modified: 23 Sep 2016 04:29
URI: http://repository.sb.ipb.ac.id/id/eprint/290

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