Pengembangan model bisnis pt multidaya teknologi nusantara (efishery)

Awaluddin, Robi (2017) Pengembangan model bisnis pt multidaya teknologi nusantara (efishery). Masters thesis, Institut Pertanian Bogor.

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Abstract

PT Multidaya Teknologi Nusantara is a start up company that build and develop an innovating technology to create product which useful in the aquaculture and agriculture industries. eFishery is produced by PT Multidaya Teknologi Nusantara is the automation system feeding for fish and shrimp are equipped with a feeding program that helps farmers in the cultivation of fish and shrimp, features possessed by eFishery is sensor giver fish feed automatic detection sensors appetite of fish as well as the recording in real time using the internet that can be accessed anytime and anywhere by smartphone or computer. The method used in this research is descriptive qualitative case study approach. This research approach is based on nine elements of business model canvas, analyzed by SWOT and collaboreted with Blue Ocean Strategy. The result of this research is two prototype of business model canvas of eFishery in the future. The first prototype of business model canvas is to focus on the domestic market and the second prototype is oriented to the export market. In the first prototype, PT MTN focused on the market development in the country. PT MTN focuses specifically on potential customers in the government, through the Ministry of Maritime Affairs and Fisheries, Industry and the Association of Shrimp and Fish Feed Indonesia. PT MTN need to create SOPs and QA for the supplier, PT MTN must implemented a Customer Relationship Management software, and the most important is to improve product quality and production capacity. Meanwhile, the second prototype focuses on the potential international market segments. PT MTN must have an international companies license patents first and has sufficient funds and powered by the ability of Human Resources and Technology that company’s have.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Akuakultur, Blue Ocean Strategy, Business Model Canvas, eFishery, SWOT Aquaculture, Blue Ocean Strategy, Business Model Canvas, eFishery
Subjects:	Manajemen Strategi
Depositing User:	SB-IPB Library
Date Deposited:	15 Feb 2018 01:41
Last Modified:	15 Feb 2018 01:42
URI:	http://repository.sb.ipb.ac.id/id/eprint/2986

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