Strategi pengembangan bisnis rhythm of empowerment dengan pendekatan model bisnis kanvas

Prasetyo, Budi Bagus (2017) Strategi pengembangan bisnis rhythm of empowerment dengan pendekatan model bisnis kanvas. Masters thesis, Institut Pertanian Bogor.

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Abstract

Recent Indonesia's rapid economic growth requires many human resources who are reliable and have strong motivation to participate and compete according to their roles either in company environment, government agencies, educational institutions or community organizations. Surely this is a great business opportunity in the development of human resources in Indonesia. One of the players in that business is Rhythm of Empowerment (ROE). Rhythm of Empowerment (ROE) is a business division of PT. Cahaya Pagi, aiming in soft skills training. Currently, ROE is facing various challenges in competition, such as ways to achieve result in working performance, vision/mission acceleration and human resources management. This study aims to determine the current business conditions and find business model development strategy on Rhythm of Empowerment (ROE) by using descriptive analysis method on ROE case study data collection using focus group discussion and interview with internal and external customer, observation and literature study. For analysis tools, business model canvas (BMC) and SWOT analysis are used. The result showed, there is an expansion in customer segments by adding to the public segment, indirect customers and retail merchandise where these have impacts on service products. The existing value propositions are combined with additional derivative product innovations based on product segments, materials and various retail shapes and types. On channelling, it reinforces both directly and indirectly channel suggestions to optimize all existing channels. On customer relation, is not only optimizing social media and call centers but also creating working culture guidelines to strengthen service approach internally and ROE membership program. On revenue streams, ROE increases its revenue by creating more variative concerts, sales retails and also franchise systems or joint partners. On key resources, it needs additional sales and organization restructuring, and also by adding operational vehicles. On key activities, it needs to have improvement on prospective database, outsourcing partner recruitment, concert preparation and retail product partners. The key partnerships are done by adding marketing partners, financial and tax consultants, retail goods and banking production. On cost structure, there are additional costs for human resource training and financial and tax consulting fees. In conclusion, ROE has updated 9 elements on previous BMC to the new ROE BMC.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Analisis SWOT , model bisnis kanvas , pelatihan soft skills unik, ROE, BMC Canvas business model, SWOT analysis, unique soft skills training
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 20 Mar 2018 04:21
Last Modified: 20 Mar 2018 04:21
URI: http://repository.sb.ipb.ac.id/id/eprint/3048

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