Strategi pemenuhan pasokan tomat pada pt mitra tani parahyangan

Abdulfatah, Mohamad Faris (2017) Strategi pemenuhan pasokan tomat pada pt mitra tani parahyangan. Masters thesis, Institut Pertanian Bogor.

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Abstract

PT. Mitra Tani Parahyangan (MTP) is one of the agribusiness companies that rely on tomato commodity as the main commodity traded. PT. MTP has a 1.5 to 2 tons / day for their daily demand, but because of limited production capacity causes the company produce only about ten percent of the daily demand, so the remaining needs are supplied by its partners. This dependence is become a weakness for PT. MTP in fulfilling their daily needs, moreover the farmer's partner sends the supply in fluctuating quantities, so PT. MTP handles the risk of shortage or excess supply. This study aims to calculate the number of economic orders using economic order quantity(EOQ) method that can be applied PT. MTP to minimize costs, identify internal and external factors in terms of tomato supply fulfillment, make alternative strategies based on internal-external factors with the SWOT Matrix, and also determine priority strategies that can be applied first. Based on EOQ method, the optimum quantity in one order reaches 17.864,24 kg, where ordering in that amount can reduce the cost up to 92,5 percent. However, the application of EOQ tends to be difficult considered that agricultural commodities, in this case tomatoes, are easily damaged and rotten products, where tomato products will decay within a period of three days. To reduce operational costs researchers suggest PT. MTP to use the company's own vehicles, it aims to minimize and streamline the cost of ordering. The next step is to identify internal-external factors. PT. MTP’s major strength is access availability, quality, productivity of seeds and production facilities, while the main weakness is owned land for tomato production activities. Existence of other farmers/group and the presence of collecting merchants located near the company can be used as company’s opportunity. Price volatility and weather conditions and diseases are both threats to companies. Based on the results of the analysis using SWOT Matrix, there are six alternative formulation strategies are: 1) provide education (information and technology) cultivation to farmers and farm partners; 2) regulating land allocation; 3) making similar business actors as partners of the farmers; 4) arrange tomato planting time; 5) make written employment contracts with partners; And 6) adapt technology in tomato cultivation. Results of analysis with QSPM indicate that the strategy should be prioritized by PT. MTP is a technology adaptation strategy in tomato cultivation because this strategy has the highest Total Atractiveness Score (TAS) value compared to the other five strategic alternatives. This strategy is useful to minimize weaknesses in the form of land for low tomato production activities, uncertainty of tomato supply received by the company and the high dependence of the company on partners, as well as to overcome the threat of tomato prices and weather conditions, disease in cultivation. One cultivation technology that can be adapted is the use of rain shelter that aims to increase tomato production.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	EFE, EOQ, IFE, QSPM, SWOT, tomat. EFE, EOQ, IFE, QSPM, SWOT, tomato.
Subjects:	Manajemen Strategi
Depositing User:	SB-IPB Library
Date Deposited:	24 May 2018 03:38
Last Modified:	24 May 2018 03:49
URI:	http://repository.sb.ipb.ac.id/id/eprint/3126

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