Strategi peningkatan keunggulan bersaing pt xyz melalui peningkatan kompetensi sumber daya manusia

Rahardjo, Soerjo (2017) Strategi peningkatan keunggulan bersaing pt xyz melalui peningkatan kompetensi sumber daya manusia. Masters thesis, Institut Pertanian Bogor.

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Abstract

Indonesian society tend to buy a living chicken or a fresh chicken meat in traditional market. Their awareness to consume a hygine processed-chicken product is still at a low level. Producer can not regulate the selling price because they sell chicken in live bird that makes the price is determined by market mechanism. This research aims to analyze the growing of excellence competitiveness one of the broiler chicken producer in Indonesia. The primary data is taken from an indepth interview through purposive sampling and focused group discussion (FGD). Porter’s five forces model is used to see the competitiveness level of broiler chicken business. The result of AHP shows a factor that affecting the excellence competitiveness is the bargaining power from the buyer. The purpose of this research in increasing the excellence competitiveness is by decreasing the production cost, and also the alternative stategy choosen is improving the farming technology and human resource competency level. Core competency that is align with the corporate strategy are: Achievement Orientation Customer Service Orientation, Analitical Thinking, Team Work dan Information Seeking.

Item Type: Thesis (Masters)
Uncontrolled Keywords: AHP, competitive advantage, competency dictionary by spencer & spencer, porter’s five forces, focused group discusion, FGD AHP, competitive advantage, competency menu method, competency dictionary by spencer & spencer, porter’s five forces
Subjects: Manajemen Sumber Daya Manusia
Depositing User: SB-IPB Library
Date Deposited: 30 May 2018 01:40
Last Modified: 30 May 2018 01:40
URI: http://repository.sb.ipb.ac.id/id/eprint/3133

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