Perencanaan strategik pada perusahaan pakan ternak (studi kasus pt charoen pokphand indonesia tbk)

Ariyani, Widya (2018) Perencanaan strategik pada perusahaan pakan ternak (studi kasus pt charoen pokphand indonesia tbk). Masters thesis, Institut Pertanian Bogor.

[img]
Preview
Text
R54-01-Ariyani-Cover.pdf - Published Version

Download (554kB) | Preview
[img]
Preview
Text
R54-02-Ariyani-Ringkasan.pdf - Published Version

Download (299kB) | Preview
[img]
Preview
Text
R54-03-Ariyani-Summary.pdf - Published Version

Download (410kB) | Preview
[img]
Preview
Text
R54-04-Ariyani-Daftarisi.pdf - Published Version

Download (673kB) | Preview
[img]
Preview
Text
R54-05-Ariyani-Pendahuluan.pdf - Published Version

Download (1MB) | Preview
[img] Text
Tesis full.pdf
Restricted to Registered users only

Download (3MB)
Official URL: http://lib.sb.ipb.ac.id/

Abstract

Increased consumption of chicken and eggs makes the animal feed industry as a supporting industry of production inputs are experiencing rapid development. Animal feed business unit PT Charoen Pokphand Indonesia Tbk (PT CPIN) is one of the largest producers of animal feed with production capacity and market share in Indonesia. The problem faced by PT CPIN's animal feed business unit is the decrease of gross profit margin caused by import regulation which causes corn raw material as energy source must be fulfilled from local corn. The problem faced in local corn procurement is the continuity of supply of quality local corn raw material every month with competitive price. From the above problems faced by PT CPIN’s feed business unit, it is necessary strategy planning that produces sustainable competitiveness. Therefore, this study aims to 1) Identify factors affecting the competitiveness of the animal feed industry in Indonesia; 2) Analyzing the strategic position of PT CPIN's animal feed business unit in the Indonesian poultry feed industry; 3) Formulate alternative strategies that can be used to gain sustainable competitiveness for PT CPIN; and 4) Choosing the right priority strategy to gain sustainable competitiveness for PT CPIN and who the most influential actors. IE matrix shows the position of livestock feed business unit of PT CPIN is found in quadrant I, that is growing and developing (grow and build). The alternative strategies that can be offered based on SWOT matrix analysis are 1) Increasing the production of animal feed while maintaining product quality; 2) Improve research on utilization of local raw materials in cooperation with universities and Balitnak; 3) Utilize associations to solve problems with stakeholders and 4) Cost efficiency. The result of ANP BOCR synthesis shows that the most important factor to determine the competitiveness of feed industry in Indonesia is the condition factor (27,78%). The most influential external threats are import regulation (32.1%) and the most important internal problem is the continuity of domestic raw materials (58.29%). The main opportunity for the company is the discovery of raw material analysis technology with NIR (39.84%) and the main internal strength of a livestock feed company is the brand image of the company (33.16%). The priority strategy chosen by the respondents as a way to improve the competitiveness of fodder in Indonesia is cost efficiency (29.0%) with the most influential actors being farmers (16.97%).

Item Type: Thesis (Masters)
Uncontrolled Keywords: ANP BOCR, daya saing, matriks SWOT, pakan ternak, perencanaan strategik. animal feed, ANP BOCR, competitiveness, strategic planning, SWOT matrix
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 01 Feb 2019 01:22
Last Modified: 01 Feb 2019 01:22
URI: http://repository.sb.ipb.ac.id/id/eprint/3254

Actions (login required)

View Item View Item