Analisis faktor-faktor yang mempengaruhi harga jual rumah menggunakan metode harga hedonik pada pt sentul city tbk

Fadli, Richan Ade (2018) Analisis faktor-faktor yang mempengaruhi harga jual rumah menggunakan metode harga hedonik pada pt sentul city tbk. Masters thesis, Institut Pertanian Bogor.

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Abstract

The house is a place of residence for humans. Houses are always used as a place for all activities. PT Sentul City has long been producing various types of housing at different prices. The price difference from the developer side can be influenced by labor costs, the cost of building materials, and others. The hedonic price method is a model in which the independent variables are related to quality. The hedonic price method can generally be applied to evaluate the costs of the environment, where data from environmental prices cannot be seen directly on the market (Turner et al. 1994). The hedonic price method is also used to evaluate environmental services, where the presence of environmental services directly affects certain market prices. Factors that can affect house prices can be influenced by (1) location characteristics such as land area, building area, number of bathrooms, number of bedrooms; (2) environmental characteristics for example access to health and levels of crime; (3) the quality of the environment is shown by the level of noise and air quality (Hanley and Spash 1993). The purpose of this study is to analyze what factors affect the selling price of houses at PT Sentul City Tbk and analyze the model to determine the selling price of houses at PT Sentul City Tbk. This research was conducted at PT Sentul City Tbk, located at JL. MH. Thamrin Kav.8, Sentul City Bogor 16810, Indonesia. From February 2018 to March 2018. This study uses a quantitative approach. Quantitative research approach is an approach that primarily uses the postpositivist paradigm in developing science (such as thinking about cause and effect, reduction to variables, hypotheses, and specific questions using measurement and observation, and theoretical testing), using research strategies such as experiments and surveys. requires statistical data (Emzir 2010). The initial step taken at the data collection stage is to choose the independent variable that will be analyzed its influence in determining the selling price model of the house. Analysis of the factors that influence the selling price of houses at PT Sentul City Tbk applies the Hedonic Price Method which is then analyzed by multiple linear regression analysis with OLS (Ordinary Least Square) technique and with cross section data that can be facilitated by using Microsoft Excel and SPSS program software. To find out whether the estimation model that has been made does not deviate from classical assumptions, several tests are carried out including multicollinearity test, heteroscedasticity test, normality test, R2 test, F test, and t test. The conclusions that obtained in this study are the factors that influence the selling price of the houses significantly is the building area, land area, and security. The conclusions that obtained from the price model is if the building area increases by 1 square meter, then the selling price of the house will increase by 0.009 billion or IDR 9,000,000.00, if the land area increases by 1 square meter, then the selling price of the house will increase by 0.010 billion or Rp. 10,000,000.00. Based on the results of AHP's analysis of decision making in the selection of houses in Sentul City, it can be concluded that the first priority in selecting houses in Sentul City is type house with a value of 0.252, third priority is a Maple Drive II type house with a value of 0.248, and the fourth priority is a house with type Doheny Drive II with a value of 0.247.

Item Type: Thesis (Masters)
Uncontrolled Keywords: analytic hierarchy process, harga jual rumah, metode harga hedonik, sentul city analytic hierarchy process, hedonic price method, selling price of the house, sentul city
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 19 Feb 2019 02:36
Last Modified: 19 Feb 2019 02:36
URI: http://repository.sb.ipb.ac.id/id/eprint/3283

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