Penyusunan balanced scorecard pada pt cipta paramula sejati

Yuniawati, Ines Pipit (2019) Penyusunan balanced scorecard pada pt cipta paramula sejati. Masters thesis, Institut Pertanian Bogor.

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Abstract

PT Cipta Paramula Sejati is one of the companies engaged in building management in Jakarta. PT Cipta Paramula Sejati manages the rental of buildings and office space in the Jakarta Design Center Building. Jakarta Design Center (JDC) is a mall that has three types of businesses related to building space rental. Every company will be faced with various problems, both from within the company (internal) and problems from outside the company (external). This study aims to analyze internal factors and external factors that affect the company, analyze strategic objectives and key performance indicators (KPI), and to develop performance measurement methods for at PT Cipta Paramula Sejati based on Balanced Scorecard concept. This study uses a descriptive method approach through in-depth interviews with purposive sampling and observation methods. The data used are primary data and secondary data. Primary data is obtained directly from respondents through interviews and observations on several key informants who have been selected purposively. The number of respondents consists of 4 Senior Managers and 1 Senior Section Head. Secondary data is obtained in the form of archives, company report data, journals and the internet. The analytical method used is descriptive analysis using SWOT matrix analysis (Strengths, Weaknesses, Opportunities, Threats) and Balanced Scorecard (BSC). The results obtained were eight internal conditions and four external factors that influenced the company, obtained twelve target strategies and fourteen key performance indicators, and also obtained a performance measurement design based on the BSC concept. Based on the research results obtained internal strategic factors, namely: strategic Jakarta design center (JDC) location, JDC's brand image that has been trusted, JDC liquid financial, high employee loyalty, the only company engaged in architecture / designers, manufacturers and customer, there is no company and individual performance appraisal system (KPI), limited program, training of human resources (HR), physical building that is old. External strategic factors, namely: the high growth prospects of property development in Indonesia, the characteristics of Indonesia's consumer society, the rapid development of information technology, high levels of competition. Based on the BSC approach, the strategic objectives produced are: 1). Financial perspective, namely: enhancement financial position, growth in profitability, and enhancement asset turnover. KPI is Gross Profit Margin (GPM), Return On Investments (ROI) and Net Profit Margin (NPM), Return On Assets (ROA); 2). Customer perspectives, namely: customer satisfaction, customer loyalty, and enhancement of the company's Brand Image. KPI is a customer satisfaction index, customer loyalty rating, and brand image; 3). Internal business process perspective, namely: enhancement service quality, optimizing effective room operations, and enhancement promotional and innovative activities. KPI is the number of customer complaints, the amount of space rented, and the number of annual marketing programs; 4). Learning and growth perspectives, namely: enhancement employee commitment and loyalty, enhancement employee quality and capability, and optimizing the use of technology to support the company's operations. KPI is the level of employee's personal satisfaction and employee attendance, employee productivity, and the number of visitors who visit the company's website. Based on the results of the BSC compilation of PT Cipta Paramula Sejati, the weighting for each BSC perspective was as follows: financial perspective of 27.78 percent, customer perspective of 27.78 percent, internal business perspective of 25 percent, and learning and growth perspective of 19.44 percent. Simple BSC simulations carried out on KPI obtained by unattainable KPI are ROI, NPM, the number of annual marketing programs, and the number of visitors who visit the company's website. Balanced Scorecard (BSC) can be applied to various types of companies, both companies that have a small business scale, companies that focus on profit, franchise companies, and educational institutions, even BSC can also be applied at the company division level. The application of the BSC concept in each company organization is adjusted to the conditions and characteristics of each company. The difference of this study to the previous BSC research was the company that became the object of research and the performance measure in the four BSC perspectives used. The object used in this study is a company that manages the rental of buildings for offices, shopping centers, and seminars, where no previous research has conducted BSC compilation research on the company. Subsequent research is expected to develop the use of BSC for performance measurement in various fields.

Item Type: Thesis (Masters)
Uncontrolled Keywords: balanced scorecard, SWOT, pengelola gedung. balanced scorecard, SWOT, building management.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 22 Mar 2019 01:41
Last Modified: 22 Mar 2019 01:41
URI: http://repository.sb.ipb.ac.id/id/eprint/3333

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