Formulasi strategi perbaikan kinerja perusahaan properti pt xyz pasca akuisisi

Azmadahadid, Mufrad (2019) Formulasi strategi perbaikan kinerja perusahaan properti pt xyz pasca akuisisi. Masters thesis, Institut Pertanian Bogor.

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Abstract

performance, EFE matrix, IFE matrix, SWOT matrix, strategy Based on EFE and IFE matrix, the company position in IE matrix is on cells V (hold and maintain). The position of the company in these cells can be controlled by the strategy of market penetration and product development. Other strategies were also formulated using the SWOT matrix and obtained 5 alternative strategies to improve company performance: (1) rebranding the names of apartments and condotels; (2) improve good relationship with consumers; (3) increase promotion and sales activities; (4) make value added for the apartments; (5) recruiting experienced sales employees. The management implication of this research is a formulation of company improvement performance by detail activity from 5 strategies that have been built and time of implementation of each activity. The detail activity of each strategies formulated into a strategic plan for next four years (2019-2022).

Item Type: Thesis (Masters)
Uncontrolled Keywords: kinerja, matriks EFE, matriks IFE, matriks SWOT, strategi, Analisis Key Success Factor, KSF performance, EFE matrix, IFE matrix, SWOT matrix, strategy
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 11 Jul 2019 03:00
Last Modified: 11 Jul 2019 03:00
URI: http://repository.sb.ipb.ac.id/id/eprint/3403

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