Minat nasabah bank syariah xyz membeli produk reksa dana syariah: pendekatan tpb

Octarina, Evie (2019) Minat nasabah bank syariah xyz membeli produk reksa dana syariah: pendekatan tpb. Masters thesis, Institut Pertanian Bogor.

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Abstract

Currently various products and investments have grown and developed in Indonesia. One of the investments products being intensified by Financial Services Authority is mutual fund. From year to year mutual fund assets continue to grow, both of conventional and sharia mutual fund. Although it continues to experience growth, AUM from Islamic mutual fund is still very small. When compared to each year, Islamic mutual fund only has proportion approximately 4 percent from the total AUM’s investors. In 2004, Bank Syariah XYZ obtained permission from Capital Market and Financial Institutions Supervisory Agency as one of the agents that sales market Islamic mutual fund. Bank Syariah XYZ sees great potential in the Islamic mutual fund marketing business. Bank Syariah XYZ is hoped to meet the customer financial needs and increase fee-based income, so it is necessary to explore customer intention toward Islamic mutual fund. Excavation of customer intention can be done through a theory planned behavior approach using the attitude toward behavior, subjective norms and perceived behavioral control toward customer intention in purchasing Islamic mutual fund (Ajzen, 2015). In addition, customer intention to purchase mutual fund product of Bank Syariah XYZ is also influenced by knowledge and religiosity (Firmandhani, 2016) and risk perception (Haekal, 2016). This study aimed to analyze the influence of knowledge and religiosity to attitude toward purchase Islamic mutual fund behavior; to analyze the influence of attitude, subjective norms and customer perceived behavioral control toward intention in purchasing Islamic mutual fund; to analyze the influence of knowledge, religiosity and customer risk perceptions toward intention in purchasing Islamic mutual fund and recommend in the form of managerial implication related to intention in purchasing Islamic mutual fund products. The number of samples in this study are 164 respondents. Structural Equation Modelling-Partial Least Square is used as analytical method in this study. The study shows that attitude toward behavior and subjective norms had a positive and significant result toward customer purchasing intention, while perceived behavioral control and risk perceptions are not significantly affecting customer purchasing intention. The other study shows that religiosity has a positive and significant influence to attitude. The conclusion of this study shown that religiosity is the factor which influence attitude, attitude toward behavior and subjective norms are the factors which influence customer intention in purchasing Islamic mutual fund. The implications of this study are Bank Syariah XYZ needs to create good customer experience in selling Islamic mutual fund so the customers do not hesitate to recommend it to friends, family and environment where they are socializing. Bank Syariah XYZ needs to increase sales competency of its marketing officer. So, they can give comprehensive explanation to the customer.

Item Type: Thesis (Masters)
Uncontrolled Keywords: minat, pengetahuan, persepsi risiko, reksa dana, religiusitas, teori perilaku terencana.Structural Equation Modeling-Partial Least Square, SEM-PLS intention, knowledge, Islamic mutual fund, religiosity, risk perception, theory of planned behavior.
Subjects: Manajemen Pemasaran
Depositing User: SB-IPB Library
Date Deposited: 23 Jul 2019 03:58
Last Modified: 23 Jul 2019 03:58
URI: http://repository.sb.ipb.ac.id/id/eprint/3425

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