Strategi pengembangan pasar domestik bisnis tanaman hias pt.monfori nusantara dengan pendekatan model bisnis kanvas

Andryana, Tiara Sartika (2019) Strategi pengembangan pasar domestik bisnis tanaman hias pt.monfori nusantara dengan pendekatan model bisnis kanvas. Masters thesis, Institut Pertanian Bogor.

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Abstract

The ornamental plant industry has been proven over the past 5 years showing a positive contribution to economic growth. The increase in production activities of ornamental plants is marked by an increase in planting area. Based on BPS data it is known that there is an increase in planting area by an average of 2% per year. In the span of 5 years (2011-2016) the last average increase in production of ornamental plants in the form of cut flowers rose 7.85% / year, cut leaves rose 19.44% / year, potted plants rose 5.13% / year, landscaping plants 6.85% / year, seeds plants also rose an average of 6.46% / year. However, it is known that increased production of ornamental plants has not met national demand due to low productivity. This is due to the lack of availability of ornamental plant seeds, while demand is increasing so that the availability of seeds is still very dependent on imported seeds. PT Monfori Nusantara as a floriculture industry actor engaged in ornamental plant propagation services through tissue culture needs to have the right business strategies and business models in the development of domestic market in the industry. The purpose of this study was to analyze and design a business model for domestic improvement of PT Monfori Nusantara based on the Business Model Canvas (BMC) approach and the SWOT (Strenght-Weakness-Opportunity-Threat) analysis. Based on the research it is known that PT Monfori has several problems in the company's business model today, such as the customer segment elements and value propositions. Through the results of the SWOT analysis of internal and external factors, the company shows the weaknesses and strengths of the company and opportunities that can be developed to overcome threats. Through the improvement of the new Business Model Canvas the company must improve the company's business model towards new innovations that will expand the company's business development for the future. The results of the improvement of the Business Model Canvas were then suggested in the application of managerial implications that would be taken into account by PT Monfori's management. Among them was expanding the offer of corporate’s value propositions in plant leasing services, expansion of new market segments, development of plantation crops, increasing production capacity, improve the quality of R&D, improve production efficiency, and collaboration in research.

Item Type: Thesis (Masters)
Uncontrolled Keywords: BMC, business model canvas, kultur jaringan, model bisnis, SWOT, tanaman hias. BMC, tissue culture, business model, SWOT, ornamental plant.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 03 Aug 2019 01:32
Last Modified: 03 Aug 2019 01:32
URI: http://repository.sb.ipb.ac.id/id/eprint/3433

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