Evaluasi keberlanjutan unit usaha pengolahan susu kpbs pengalengan dengan metode flourishing business canvas

Amaliah, Syarah Nurul (2019) Evaluasi keberlanjutan unit usaha pengolahan susu kpbs pengalengan dengan metode flourishing business canvas. Masters thesis, Institut Pertanian Bogor.

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Abstract

The high import of milk and the lack of support of government policies on cooperatives make cooperatives have to survive and compete with imported milk. Koperasi Peternakan Bandung Selatan (KPBS) as one of the milk cooperatives established Milk Treatment 2 (MT2) as a milk processing business unit to increase the bargaining position of distribution and marketing of milk. The existence of MT2 which intersects with various aspects makes MT2 need to describe its sustainability. Flourishing Business Canvas (FBC) as one of the sustainability business models used in this study. FBC is based on Business Model Canvas (BMC), consists of three contexts (economic, social, and environmental), and is divided into four perspectives (outcomes, value, process, people), and sixteen elements. The sustainability description of MT2 on FBC makes MT2 able to map sustainability problems that occur in the company. The purpose of this study is to analyze the current FBC depiction in MT2 and evaluate the sustainability strategy in MT2, as well as recommendations for sustainable business development in MT2. This research was conducted in July to November 2018, using primary data and secondary data through observation, interviews, and literature. Based on the description of MT2's sustainability strategy on FBC, MT2 has the power of innovation and product positioning, weaknesses in HR, waste processing, and product marketing systems, the opportunity with the increasing number of regulations that lead to sustainability, and the threat of milk imports. The sustainability strategy in MT2 belongs to the responsive category. MT2 has not utilized the sustainability strategy for further competitive advantage and still has the potential to improve its sustainability strategy. In implementing a sustainability strategy, MT2 management needs to be committed to the application of the strategy in daily business operations. The application of the sustainability strategy in MT2 needs to be done in stages with the main goal being a balance between economic, social and environmental sustainability. Recommendation on MT2's economic sustainability strategy is to improve product positioning marketing strategies and optimize marketing channels. For MT2's social sustainability strategy, namely the expansion of business units into services and the provision of scholarships for surrounding communities who have high achievement and official ties to work in MT2. For an environmental sustainability strategy, MT2 need to process by product of mozzarella cheese, namely whey.

Item Type: Thesis (Masters)
Uncontrolled Keywords: kanvas bisnis, keberlanjutan, model bisnis berkelanjutan, MT2 KPBS Pangalengan, susu business canvas, milk, MT2 KPBS Pangalengan, sustainability, sustainable business model
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 13 Dec 2019 03:00
Last Modified: 13 Dec 2019 03:00
URI: http://repository.sb.ipb.ac.id/id/eprint/3465

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