Formulasi strategi distributor alat dan mesin pertanian (studi kasus pt bina pertiwi)

Gunawan, Asep Iwan (2019) Formulasi strategi distributor alat dan mesin pertanian (studi kasus pt bina pertiwi). Masters thesis, Institut Pertanian Bogor.

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Official URL: http://lib.sb.ipb.ac.id/

Abstract

Indonesia as an agrarian country faces the challenge of how to increase agricultural productivity to meet increasing needs. One way to increase agricultural productivity is by mechanizing agriculture. For the passage of good mechanization of agriculture there is a need for adequate amounts of agricultural equipment and machinery (alsintan). Thus, in Indonesia, alsintan is one of the businesses that still has a large opportunity to develop. The existence of healthy agricultural machinery distributor company is also expected to be one of the supporters of the success of agricultural mechanization in Indonesia. PT Bina Pertiwi (BP) is one of Indonesia's private companies which is a subsidiary of PT United Tractors Tbk (UT). The company's main business is trading in agricultural machinery and equipment. Other business lines are forklifts, generator sets, construction machinery and the latest are heavy equipment aftermarket parts. With a fairly diverse business line, this company is inseparable from the challenges of slow business growth as a result of external and internal changes. In the period of 2014 to 2018 PT Bina Pertiwi experienced a stagnant value of sales growth and declining profits. The objectives of this study are: 1) To analyze the strategic factors of the external and internal environment that affect the growth of the business of PT Bina Pertiwi, 2) Formulate strategies that can be applied to increase the business growth of PT Bina Pertiwi, 3) Develop a strategies road map of PT Bina Pertiwi. The method used consists of strategic factors analysis of the external environment with the framework of Politic, Economy, Social, Technology, Environment, Legal (PESTEL) and Porter’s 5 forces and internal factors with functional frameworks (marketing, sales, operations, finance, HR), External Factors Evaluation (EFE) analysis, Internal Factors Evaluation (IFE) analysis, Internal External (IE) matrix analysis, SWOT matrix analysis, and strategic architecture. The results of the analysis show BP's external strategic factors include 6 opportunities and 6 threats. The internal strategic factors include 5 strengths and 4 weaknesses. In this study BP obtained EFE 2.617 and IFE 3.047. The position of BP in the IE matrix is quadrant IV which means grow & build with a choice of intensive and integrative strategies. The results of the SWOT analysis provide BP with several strategies that can be implemented, namely in the form of 7 SO strategies, 3 ST strategies, 5 WO strategies. The choice of strategy is then compiled in a strategic architecture to become a road map for BP in the next 4 years towards the goals and objectives set by the company.

Item Type: Thesis (Masters)
Uncontrolled Keywords: alat dan mesin pertanian, arsitektur strategik, EFE, IFE, strategi, SWOT, focus group discussion, FGD, Internal Factor Evaluation, Eksternal Factor Evaluation. agricultural machinery, strategic architecture, EFE, IFE, strategy,SWOT.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 19 Dec 2019 05:43
Last Modified: 19 Dec 2019 05:43
URI: http://repository.sb.ipb.ac.id/id/eprint/3485

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