Hapsari, Winahyu (2019) Analisis pengaruh biaya produksi, promosi dan distribusi terhadap nilai penjualan perusahaan sektor pertanian dan barang konsumsi. Masters thesis, Institut Pertanian Bogor.
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Abstract
The agricultural and fast moving consumer goods sectors are the strategic sectors that dominate the business field in Indonesia. Both sectors are closest to consumers, both closely related to the increasingly and complex consumption of society. Both industrial sectors also involve a large amount of manpower compared to other industries. Therefore, cost control is required by the company to manage the availability of funds to be sufficient to finance operational activities. Cost becomes a very important part for the company, some of the most important cost components are production costs, promotional costs, and distribution costs. Sample collection method in this study is used based on purposive sampling or judgement sampling. The number of sample in this research are 29 companies, 6 companies from agricultural sector and 23 companies form fast moving consumer goods sector. There were four variables in this research, included production costs, promotion costs, and distribution costs as independent variables, company’s sales as dependent variable. SPSS and Eviews software as the tool of analysis. This study aims to analyze the effect of production costs, promotion costs, and distribution costs on sales of agricultural sector companies and the consumer goods sectorThe findings revealed the production costs in agricultural sector influenced positively and significantly to the company’s sales; promotion cost in agricultural sector influenced negatively to the company’s sales; distribution costs in agricultural sector influenced positively and significantly to the company’s sales; production costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales; promotion costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales; distribution costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | biaya produksi, biaya promosi, biaya distribusi, nilai penjualan, SPSS, Eviews, production costs, promotion costs, distribution costs, company’s sales |
| Subjects: | Manajemen Pemasaran |
| Depositing User: | SB-IPB Library |
| Date Deposited: | 21 Dec 2019 02:21 |
| Last Modified: | 21 Dec 2019 02:21 |
| URI: | http://repository.sb.ipb.ac.id/id/eprint/3497 |
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