Pengembangan model bisnis koperasi serba usaha pinto jaya

Andreas, David (2019) Pengembangan model bisnis koperasi serba usaha pinto jaya. Masters thesis, Institut Pertanian Bogor.

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Abstract

Koperasi in its development as a business entity still faces various issues that causes a lot of cooperative to be inactive and broke up. One of the cooperative that is still actively operating is KSU Pinto Jaya which established on 2011. And this became a challenge for KSU Pinto Jaya which focused solely on savings and loan to analyze business strategy so that it will be a developed and sustainable cooperative that could provide welfare for its members. The aim of this research is: (1) to identify business model that KSU Pinto Jaya run using business model canvas. (2) to identify strength, weakness, opportunity, and threat that belongs to KSU Pinto Jaya. (3) to design new business model that can be utilized as a developing strategy for KSU Pinto Jaya in the future. This research is using descriptive qualitative method through the approach of primary data and secondary data. This research is using business model canvas approach. This approach is guided by questionnaires and interviews that is directed to respondents about nine key elements that belongs to business model canvas of KSU Pinto Jaya and SWOT analysis to all business canvas model elements. Aside from that, this research is also using Focus Group Discussion (FGD) method and analyzing Blue Ocean Strategy (BOS) which will be combined to decide BMC in the future and the developing strategy for KSU Pinto Jaya. Research results showed that current elements of business model of KSU Pinto Jaya is known from the customer segment belonged to employees of PT. Chingluh, UMKM, and members. Value proposition that is being offered are savings and loan with an adjustable payment system and tenor time, location that is close to PT. Chingluh, low interest and fees, and a speedy, certain, and convenient service. SWOT analysis showed that repairs on business model is emphasized on increased application information technology management system. This repair can be applied by the cooperative in short term. Further business model is done by Blue Ocean Strategy method which refers to SWOT analysis. This research offers two business model plannings based kn Blue Ocean Strategy that can be utilized by KSU Pinto Jaya to develop their business in the future, which are increasing acceptance for credits and loans for purchasing electronic appliances and vehicles, and the formation of trading businesses. And so in conclusion the development strategy for KSU Pinto Jaya are: (1) fixing the company data management utilizing information technology. (2) developing credit product for purchases, and (3) developing new business unit (trading unit / sales of consumed products).

Item Type: Thesis (Masters)
Uncontrolled Keywords: BOS, analisis Blue Ocean Strategy, metode Focus Group Discussion, FGD, koperasi, model bisnis kanvas, strategi, SWOT business model of canvas, koperasi, ocean blue strategy, strategy, SWOT
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 08 Feb 2020 01:50
Last Modified: 08 Feb 2020 01:50
URI: http://repository.sb.ipb.ac.id/id/eprint/3554

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