STRATEGI PENINGKATAN USAHA KERUPUK IKAN DI DESA KENANGA KECAMATAN SINDANG KABUPATEN INDRAMAYU

Siswanto, Budi (2002) STRATEGI PENINGKATAN USAHA KERUPUK IKAN DI DESA KENANGA KECAMATAN SINDANG KABUPATEN INDRAMAYU. Masters thesis, Manajemen dan Bisnis Institut Pertanian Bogor.

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Official URL: http://www.elibrary.mb.ipb.ac.id

Abstract

Fish Crips industry in Desa Kenanga,Kecamatan Sindang, Kabupatenlndramayu is one of the small industry which has been made since 1975. It is one of the biggest production in west java province including investsment, sales and use a lot of workers in there. The base weakness in this industry is the big dependable to the main material is remang fish which couldn't find from the the sea around the industry location, it has to buy from south Sumatra. The simple industry management system is very hard to expect the improvement propagation industry in short time. Through the fact findings it could be classified that the real problem faced by the industries were how the management can development their bussiness, this research is using SWOT analysis to get the picture directly and objective specially from management. For strategic alternative, the research using AHP which is gets from the expert respondent. Main purpose of this study is to identified internal and environment resources looking, alternative strategy to increase and to propagate this industry so that to give an optimal result for society security council nor to the teritory area economical development. As result of this study, Fish Crips industry Desa Kenanga had to management repair, increase of production capacity, increase the competitive superiolity and keep the growth stabilisation. For recommendation purposes, this industry should looking the new main material alternative resources, build distribution texture, development institution association function, looking the new technologi, build related by the same industry in the other area, and doing optimalization of production.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Usaha Kecil, Kerupuk Ikan, Desa Kenanga, Manajemen Perencanaan Strategis. Kondisi Lingkungan Usaha, Proses Hirarki Analitik, Metode Kasus.
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:39
Last Modified: 28 Dec 2011 06:39
URI: http://repository.sb.ipb.ac.id/id/eprint/358

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