KAJlAN MANAJEMEN TEKNOLOGI DALAM RANGKA MENINGKATKAN DAYA SAlNG PRODUK KERUPUK UDANG (Studi Kasus Di PD. lndrasari)

Selliamanik, Irma (2002) KAJlAN MANAJEMEN TEKNOLOGI DALAM RANGKA MENINGKATKAN DAYA SAlNG PRODUK KERUPUK UDANG (Studi Kasus Di PD. lndrasari). Masters thesis, Institut Pertanian Bogor.

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Official URL: http://www.elibrary.mb.ipb.ac.id

Abstract

The purpose of this study is to (1) recognize the company's position from point of view of Internal and external aspects (2). comprehend the ability and transformation of technology components of PD. lndrasari (3). Provide PD. lndrasari the alternatives of technology strategy and business strategy. The research method used case study. The research study began with analyzing the internal and external environment factors of PD. Indrasari. The next steps were to asses the indicators of ability and transformation of technology and to identified the SWOT. The data were analized by using STMIS Method in order to identify the technology ability of PD. lndrasari . Technology transformation indicators were used to understand the status of technology or technology gaps of the company. The judgement of the technology were identified as technoware, humanware, inforware, and orgaware. Mann - whitney test was used to compare each indicators of technology transformation. Chisquare test was used to analize the connection between indicators of technology transformation and indicators of technology ability. The SWOT analysis was used to formulate alternative of technology strategy and business strategy. The result of this research showed that position of PD lndrasari is on the growth position. In this stage, the company should be supported by good quality of manapower, optimize the use of fund and select the appropriate technology for the development of PD. Indrasari. Indicators of technology transformation showed that the existing technoware on the positions of manual machine to motored machine . The humanware was on settings abilities and reproducing abilities. The lnformance was on between familiarizing facts to specifying facts. The orgaware was on venturing framework and stabilizing framework. The indicators of technology ability shows that the ability in producing shrimp chip was on the same level with the same company in West Java. The result of this research also showed that there was no differences between indicators of technology ability and technology transformation. The alternatives of short term technology strategy and business strategy is remain at technology exploiter strategy. For medium and long term strategy is in technology follower strategy. In facing the raising business development, PD. lndrasari should make a good manpower planning especially in recruitment of qualified manpower. In facing the competitive market, PD Indrasari should expand their business scale as well as management to be professional.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Manajemen Teknologi, Pengembangan Produk, Kerupuk Udang, PD. Indrasari, Studi Kasus, Purposive Sampling, Analisis Internal - Ekstemal, Science And Technology Management Information System (STMIS), Mann- Whitney, Chi-square Test.
Subjects: Manajemen Teknologi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:27
Last Modified: 28 Dec 2011 06:27
URI: http://repository.sb.ipb.ac.id/id/eprint/366

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