Analisis keuanggulan kompetitif berkelanjutan perusahaan crowd-business syariah (studi kasus pada halal network international)

Mufidah, Amirah Firas (2020) Analisis keuanggulan kompetitif berkelanjutan perusahaan crowd-business syariah (studi kasus pada halal network international). Masters thesis, IPB University.

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Abstract

Business model innovation of a company is a form of adaptation to the current economic turmoil to determine competitive advantage. Companies with market leader positions have begun to be displaced by challenger companies implementing open innovation. To deal with this, PT HPA Indonesia or Halal Network International (HNI) which is based on the Muslim crowd and consistently is considered to be developing and getting the leading position must be able to survive in the middle of market. As a marketbased enterprise build upon sharia with a social mission for contributing the welfare of the people, HNI must determine the right strategy for the sustainability of its position in the future. Besides innovating a unique business models and processes by market challengers in the halal and quality health product industry, the Halal Network system is also threatened by the existence of negative perspectives on Multi-level Marketing companies. In order for evolving marketing and networking capabilities, benchmarks in marketing learning are necessary for a sustainable competitive advantage. This study aims to analyze sustainable competitive advantage strategies in Islamic crowd-business companies with HNI case studies. The mixed method approach are carried out using literature studies, guided interviews, and online questionnaires for certain experts. The data processing technique used in this research is ANP (Analytical Network Process) to involve the analysis of the relationship between the network elements. The results show that an Effective strategy is the right performance strategy to achieve a sustainable competitive advantage in Islamic crowd-business. This strategy focuses on developing Resource capital. It was found that there are 10 strategies that determine the sharia crowd-business performance strategy. The three elements with the lowest priority in this pride strategy model are Reputation & quality control, Technology & buyer fulfillment and Sales of product content. By combining Institutional and Resource Capital, sustainable competitive advantage can be achieved with a focus on performance on Company image and Leadership.

Item Type: Thesis (Masters)
Uncontrolled Keywords: crowd business syariah, jaringan halal, kerumunan muslim, strategi efektif, keunggulan kompetitif berkelanjutan. sharia crowd business, halal network, muslim crowd, effective strategy, sustainable competitive advantage, ANP (Analytical Network Process)
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 14 Jan 2022 01:56
Last Modified: 14 Jan 2022 01:56
URI: http://repository.sb.ipb.ac.id/id/eprint/3762

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