Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Bisnis UKM Coffee Shop di Kota Bogor

Mochammad, Binagusto (2020) Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Bisnis UKM Coffee Shop di Kota Bogor. Masters thesis, IPB University.

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The high competition for coffee shops in Bogor City can be seen from the number of coffee shops that are increasing from year to year. In 2019, the number of coffee shops in Bogor City reached more than 90 stores. Independent coffee shops include SMEs that are of interest to the community to visit or become a business or main livelihood. The number of coffee shops that young entrepreneurs in Indonesia are interested in are because coffee is a commodity that is currently in vogue and in demand by the world community. From 2015 to 2018, the total coffee consumption in Indonesia was more than 1,125,000 tonnes (ICO 2019). The high level of coffee consumption in Indonesia is offset by the high level of coffee production in Indonesia. In 2015 to 2018, total production reached 2,663,760 tons. According to Syafrudin, Chairman of Specialty Coffee Indonesia in (Zuhriyah 2019), said there is no data on the number of coffee shops in Indonesia, but growth in 2019 will reach 15% - 20%. The very rapid growth will also result in many coffee shop failures in the first five years. Based on the background and problem formulations described, the purpose of this study is to determine the critical success factors for the sustainability of an independent coffee shop in Bogor City, and customer satisfaction who has visited an independent coffee shop with an age of more than two years. The factors used in this research are managerial, service, environment, company size and product. There are two types of respondents used in this study, owners or managers of independent coffee shops and consumers who have visited independent coffee shops with an age of more than two years. The number of coffee shop owner or manager respondents obtained were 65 respondents who were processed using SEM PLS, and the number of consumer respondents was 154 who were processed using regression. The result of this research is that the sustainability of independent coffee shops in the city of Bogor is influenced by three factors, namely managerial, service and product. The owner and manager of an independent coffee shop in Bogor City feels the most about the improvement in service in the last one year managing a coffee shop. This service improvement is the easiest to feel because the owners always evaluate the service from time to time. Increased service will also affect customer satisfaction. Consumers who are satisfied with independent coffee shops in Bogor City are due to good consumer experience when visiting independent coffee shops.

Item Type: Thesis (Masters)
Uncontrolled Keywords: bisnis UKM, coffee shop independen, keberlanjutan. business SME’s, independent coffee shop, sustainability
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 25 Jan 2022 07:08
Last Modified: 25 Jan 2022 07:08

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