Analisis formulasi strategi pengembangan bisnis virtual gas Pipeline (CNG LNG)

Ul Haq, Dliyaa (2021) Analisis formulasi strategi pengembangan bisnis virtual gas Pipeline (CNG LNG). Masters thesis, IPB University.

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Abstract

This research has been motivated by the development of a virtual gas pipeline (CNG and LNG) business related to gas demand for the industrial and commercial sectors. It is necessary to further formulate the right strategy so that business development can grow into a business that the corporation can rely on. This happens because until now the company's revenue and profit have not been optimal considering the large business potential of CNG and LNG. The research objectives to be achieved from this research include: 1) Analyze internal and external factors that affect the performance of the virtual gas pipeline (CNG and LNG) business; 2) Formulating an alternative strategy for the development of virtual gas pipelines (CNG and LNG) and their priority order; and 3) Formulating a virtual gas pipeline (CNG and LNG) business development work program as an elaboration of tactical and operational strategies. This research was conducted at PT Pertagas Niaga which is located at the Head Office on Jalan Jendral Gatot Subroto, South Jakarta. The research time was carried out in August 2019 to September 2020. The research was conducted through a descriptive method approach with a case study approach. The data used in this study are primary data and secondary data. Structured interviews using a questionnaire to experts as respondents are primary data. Meanwhile, various sources obtained from literature studies, agencies, and other institutions, as well as internet literature, are secondary data. The data and information collection techniques in this study were conducted by means of interviews and questionnaires. Data processing and analysis techniques use descriptive, qualitative, and quantitative with External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, IE Matrix (Internal-External), SWOT Matrix (Strengths-Weaknesses-Threats-Opportunities), and QSPM (Quantitative Strategic Planning Matrix). The identification results obtained from the biggest internal strength factor possessed by PT Pertagas Niaga are the good quality of CNG and LNG products. Meanwhile, the weakness factor that needs to be resolved immediately in PT Pertagas Niaga is the internal system in the billing process to consumers. Meanwhile, the results of identification on external factors obtained the greatest opportunity that PT Pertagas Niaga needed to respond to, namely CNG and LNG products that were competitive compared to LPG and BBM (fuel and LPG prices fluctuated and were expensive). Meanwhile, the biggest threat that PT Pertagas Niaga needs to deal with is the low collectability level in consumer billing. Based on the results of the IE Matrix analysis and the results of the SWOT analysis, it recommends alternative strategies, namely Market Penetration Strategy, Market Development Strategy, and Product Development Strategy. The recommendation for priority business strategies for PT Pertagas Niaga is based on the QSPM (Quantitave Strategy Planning Matrix) approach, namely Market Penetration Strategy as the top priority, Market Development Strategy as the second priority, and Product Development Strategy as the third priority. The researcher suggests that Pertagas Niaga can provide good service and is different from its competitors, so that PT Pertagas Niaga products, especially gas pipelines, can be of interest to consumers. PT Pertagas Niaga can look for new (upstream) gas producers because PP number 79 of 2014 targets to increase the use of gas energy, which was originally around 20% in 2014 to be increased to 25% -30% in 2025-2050. This is an opportunity for PT. Pertagas Niaga increased sales due to government support.

Item Type: Thesis (Masters)
Uncontrolled Keywords: matriks IE, matriks SWOT, manajemen strategik, Pertagas Niaga, QSPM. IE matrix, strategic management, SWOT matrix, PT Pertagas Niaga, QSPM.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 25 Mar 2022 07:19
Last Modified: 25 Mar 2022 07:19
URI: http://repository.sb.ipb.ac.id/id/eprint/3827

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