Strategi Keberlanjutan Bisnis Marikultur di Kepulauan Seribu

Nugrahadi, Haris Achmad (2020) Strategi Keberlanjutan Bisnis Marikultur di Kepulauan Seribu. Masters thesis, IPB University.

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Marine culture is an alternative job for communites in the Kepulauan Seribu to fulfill their economic needs. The geographic location of the Kepulauan Seribu which consists of small islands supports the management of this business activity. One of the main commodities is the hybrid grouper, which is the result of a cross between tiger grouper Epinephelus fuscoguttatus and giant grouper Epinephelus lanceolatus. The use of hybrid grouper input is a solution to fish farmers’ society complaints about the long harvest period due to the use of non-hybrid grouper such as tiger grouper and humpback groupers. This study aims to analyze the production and investment feasibility of using hybrid grouper input and formulate several alternative strategies for the sustainability of the marine culture business in the Kepulauan Seribu. The data analysis method used is the Cobb-Douglas model to estimate the production input used and production optimization, the Stochastic Frontier Analysis model to estimate the risk from the use of production inputs, and financial and non-financial analyzes to assess the feasibility of the investment business. Furthermore, from the results of the analysis, the points of alternative strategies using the blue ocean strategy are formulated. Based on the results of the production estimation, the use of seed input, KJA, rearing period, and labor has an effect in increasing the production of hybrid grouper in the Kepulauan Seribu. The elasticity value of the use of these inputs is 1.489 which shows that the business is located in an irrational area (RTS > 1) so that it can still be increased or reduced for the use of its input to be in an optimal area. The results of the optimization show that the variable seed input and rearing period need to be increased, while work and labor need to be reduced for optimal production. Based on the estimation of risk, the inputs used for the variables of seed, maintenance period, and labor reduce risk and KJA increases risk. The business feasibility analysis is divided into three clusters. The first cluster has an NPV value of Rp 9,101,233,927; IRR 122 percent; Net B/C 3.9; PP 3.2 years, the second cluster NPV Rp 2,937,119,206; IRR 127 percent; Net B/C 4; PP 3 years, and the third cluster NPV Rp 2,189,009,750; IRR 107 percent; Net B/C 3.4; PP 3.7 years. The formulation of the resulting alternative strategy is to reduce used of KJA, eliminate the use of non-hybrid grouper input, raise the number of input for hybrid grouper and investors, and create market integration and online market.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Marikultur, Optimasi, Kelayakan, Strategi, Cobb-Douglas, Stochastic Frontier Analysis. Marineculture, Optimization, Feasibility, Strategy
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 15 Jun 2022 02:25
Last Modified: 15 Jun 2022 02:25

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