Arsitektur Strategik PT Latinusa Tbk.

Fahren, Zulangga Utama (2020) Arsitektur Strategik PT Latinusa Tbk. Masters thesis, IPB University.

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The tinplate industry is a unique industry category in Indonesia, single player, PT Latinusa Tbk, does not guarantee that PT Latinusa Tbk can achieve production capacity and meet national consumption in Indonesia. After the reform era, the import faucet was wide open. Foreign competitors invade tinplate into Indonesia at unreasonable prices, making PT Latinusa Tbk must have the competitiveness to survive. In a highly competitive business world, a company’s competitive advantage will only last so much due to the uncertain and dynamic environment of the business industry. Sustainable competitive advantage must be the basis for core competencies for the company to survive. Just surviving does not support the sustainability of the company, in order to be sustainable, PT Latinusa must be able to accept the provision of corporate challenges that exist in the future. Photographing this problem, researchers see the urgency to conduct this research This research has three main objectives, namely to compile the competencies currently required by Latinusa, formulate Latinusa's future industrial scenarios, and compile Latinusa's strategic architecture for the next 10 years. This study uses a descriptive qualitative method that provides a description of an event or fact in a particular place by using non-statistical research with surveys and observations conducted at PT Latinusa Tbk. Data processing and analysis techniques in this research are qualitative and quantitative descriptive analysis, namely data collection using questionnaires, focus group discussions, interviews, and literature review. The analytical tools used are VRIO analysis for company competencies, foresight analysis and gap analysis to determine the company's strategic competence, and strategic architectural planning to get an overview of the company's strategy in the future industry. This research lasted for one year from June 2019 to December 2020. Based on consideration of company competencies using VRIO analysis, the company's current core competencies are obtained regarding customer relations, collaboration, competition, government relations, and customer service. The strategy to transform the company's business in the future is to change its industry from the tinplate industry to the tinplate industry and tool providers. The new core competencies that must be mastered in this new industry are customer relationship management and supply chain management. A new business unit was formed at PT Latinusa Tbk, which is a printing service for tinplate sheets and cans. Architecture strategies’ design arranged in the framework of realizing new industries through three walls of strategies to strengthen new competencies, strengthen business (grow) and improve performance (excellence).

Item Type: Thesis (Masters)
Uncontrolled Keywords: kompetensi inti, foresight analysis, dan industri tinplate, VRIO analysis core competence, foresight analysis, and tinplate industry
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 01 Aug 2022 03:25
Last Modified: 01 Aug 2022 03:25

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