Strategi pengembangan usaha PT Surya Magapenta Indonesia di industri Jasa kontrakor pabrik kelapa sawit

Sitepu, Hendra Maga Putra (2019) Strategi pengembangan usaha PT Surya Magapenta Indonesia di industri Jasa kontrakor pabrik kelapa sawit. Masters thesis, IPB University.

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Abstract

PT SMI is one of the companies engaged in the business of contracting services that focuses on maintenance and repair in palm oil mills. PT SMI has expanded its business to the plantation sector in the mechanical and electrical fields in the palm oil mill. PT SMI is currently able to carry out work ranging from maintenance (maintenance) and repair activities, especially for palm oil processing plants and the construction of new palm oil mills. There are three parts that are carried out by PT SMI in the palm oil mill including the mechanical part, the electrical part, and the civil part. The development of the palm oil industry shows that there has been an increase in the number of oil palm plantation companies in recent years. An increasing number of Indonesian palm oil plantation and palm oil (CPO) production companies provide opportunities for palm oil mill contractor service companies, so that with these conditions it is expected that revenue from PT SMI can also increase. However, in reality the revenue from PT SMI has decreased which is expected due to the level of company competition. This study uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix to identify the company's internal and external environment which are the strengths, weaknesses, opportunities, and threats of PT SMI. Next, use IE Matrix analysis to determine the company's position and generate alternative strategies using the SWOT matrix. The results showed that PT SMI needs to carry out the three priority strategies produced. The first is to carry out maintenance and repairs in existing PKS and to prepare installations for waste treatment in PKS, the second is to form part of a marketing team to carry out promotional and socialization agendas related to the maintenance, repair and management of PKS waste as well as conduct with the North Sumatra environmental department (DLH), and the third is to socialize the utilization of palm oil liquid waste (biogas) to PKS to open up new market opportunities in North Sumatra. This research offers activities that need to be carried out for three strategic priorities, namely giving special attention to customers and offering competitive prices and finding suppliers, forming a marketing team with experts who have the ability in the field of management and processing of palm oil liquid waste and making standard procedures, provide service experience in terms of timeliness in completing projects, using socialization and marketing with media that can be available to companies, and making prices based on market conditions and in accordance with the budget plans of the project owner's company.

Item Type: Thesis (Masters)
Uncontrolled Keywords: contractor, external, internal factor evaluation, palm oil mill, SWOT eksternal, evaluasi faktor internal, kontraktor, pabrik kelapa sawit
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 12 Nov 2022 04:39
Last Modified: 12 Nov 2022 04:39
URI: http://repository.sb.ipb.ac.id/id/eprint/3924

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