Strategi pengembangan model bisnis UMK Frozen food di era New Normal (studi kasus: CV XYZ)

Rosyad, Ardelia Nadhilah (2021) Strategi pengembangan model bisnis UMK Frozen food di era New Normal (studi kasus: CV XYZ). Masters thesis, IPB University.

[img] Image

Download (255kB)
Official URL:


Micro, Small, and Medium Enterprises (MSMEs) are business units with an important role in the national economy. The advantage ofMSMEs as a business unit is that they produce consumer goods and services that are close to the community's needs. In early 2020, Indonesians received news about the coronavirus. The Covid-19 pandemic has impacted the Indonesian economy, includingMicro, Small, andMedium Enterprises (MSMEs). The objectives of this study are (1) to identify potential and relevant problems, (2) to design a business model for the development of CV XYZ (3) to identify internal and external factors that influence the company's business model, (4) to create a CV XYZ business innovation model with 360° Business Model Innovation. The type of data used in this study consisted of primary data and secondary data. Primary data were obtained through observation, interviews with experts such as the Office of Cooperatives and SMEs in the City of Bogor, the Office of Agriculture in the City of Bogor. Secondary data is obtained by accessing information/data from relevant agencies such as BPS, Ministry of Cooperatives, Ministry of Small and Medium Enterprises, and other data sources relevant to research topics such as scientific journals, books, government publications, etc. The data collection method begins with observation through direct observation and systematic recording. Then, interviews were conducted by immediate question and answer between the researcher and the resource person. The resource persons in this study were selected considering that they are competent stakeholders in their fields. Finally, FGD through group discussions to obtain interaction of the resulting data and depth of information regarding various aspects of a phenomenon. Research shows that there are improvements to some elements of the business model canvas that need to be re-engineered to optimize complex resources for business sustainability. The business model serves as a tool that can describe the condition of a business. The SWOT analysis results to map the company in quadrant 1, namely its high market growth and a strong competitive position, so the company needs to improve its business model through 360° business innovation model analysis. The model is used to help see the process of business activities starting from value creation upstream to becoming core competencies downstream of a business process.

Item Type: Thesis (Masters)
Uncontrolled Keywords: 360° inovasi model bisnis, kanvas model bisnis, nilai, SWOT. 360° business model innovation, businessmodel canvas, values, SWOT.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 16 Nov 2022 03:36
Last Modified: 16 Nov 2022 03:36

Actions (login required)

View Item View Item