Analisis faktor-faktor yang mempengaruhi minat dan keputusan industri melisensi produk teknologi balitbangtan

Pratesti, Nila Sauri (2021) Analisis faktor-faktor yang mempengaruhi minat dan keputusan industri melisensi produk teknologi balitbangtan. Masters thesis, IPB University.

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Abstract

The era of globalization requires every country to always improve technology in order to provide competitive products. One of the factors in increasing the country’s competitiveness index is by adopting technology by industry. Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture is one of the nation research intitutions that has a mandate to carry out research and development activities in the agricultural sector. Indonesian Institute for Agricultural Technology Transfer is a unit under IAARD that carries out commercial technology transfer by industry through a licence cooperation mechanism. The lience helps community to get quality agricultural products easily, as well as help industries whose resources (both human and financial resources) are not sufficient to conduct their own research and develoment in obtaining agricultural products that are protected by law. The implementation of technology transfer is carried out after the products is registered or has a certificate of Intellectual Property Rights (Patent, Plant Varieties Protection and Trade Secret), and has a Technology Readiness Level ≥ 7. Individual’s perception of risk in using new technology is believed to be able to influence one’s intention and decisions. This study was conducted to analyze the effect of product innovation, product quality, promotion and perceived risk on intention to license and industrial decisions in license IAARD’s technology products, as well as formulating appropriate strategies in order to increase license collaboration of IAARD’s technology products. This research was conducted in February-April 2021 involving 80 respondents who were selected by purposive sampling, where the respondents are employees who worked in 57 companies/ intititions of IAARD’s licence partners in the periode of 2015-2019. Data were obtained through questionnaries distributed online by google form. The testing of the research instruments was carried out using the SPSS application. The descriptive analysis used is top two boxes and the data is processed using SEMPLS with SmartPLS version 3.0. The results showed that product innovation and perceived risk have a significant effect on intention to license, and intention to license have a significant effect on decisions to license. Product quality and promotion have no significant effect in intention to license. Indirect effect occurs between product innovation and perceived risk on decision to license through intention to license. The managerial implications that can be carried out by IAARD are by continuously increasing innovation (new lines and additions to existing product lines), improving the quality of technology (durability and reliability) in order to reduce consumer perceived risk, carrying out promotion through online exhibitions in collaboration with governance, academics, industry, community and media (pentahelix).

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Inovasi, Kualitas, Komersialisasi, Promosi, Resiko, SEM-PLS. Perceived Risk, Product Innovation, Product Quality, Promotion.
Subjects:	Manajemen Pemasaran
Depositing User:	SB-IPB Library
Date Deposited:	22 Nov 2022 09:08
Last Modified:	22 Nov 2022 09:08
URI:	http://repository.sb.ipb.ac.id/id/eprint/3947

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