Minat mahasiswa program sarjana untuk melanjutkan studi pada program Magister Teknik Lingkungan Universitas Indonesia

Lestari, Yulia Setia (2021) Minat mahasiswa program sarjana untuk melanjutkan studi pada program Magister Teknik Lingkungan Universitas Indonesia. Masters thesis, IPB University.

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Official URL: https://repository.ipb.ac.id/handle/123456789/1097...

Abstract

Universitas Indonesia has a new master’s degree program in Environmental Engineering which is under Department of Civil and Environmental Engineering, so efforts are needed to attract applicants. This master’s degree program is a development of the Civil Engineering Master’s specializing in Environmental Engineering, which has been established since 2010. However, there are still few environmental engineering master’s students from undergraduate programs in the same department. The purpose of this study is to analyze the factors that influence the intention of undergraduate students to continue their studies at the Environmental Engineering Master’s program at Universitas Indonesia, so that recommendations can be formulated in increasing the number of students in the Environmental Engineering Master’s program at Universitas Indonesia. The research was conducted from April to June 2021. Respondents consist of 110 final year undergraduate students and are still active in the Department of Civil and Environmental Engineering, Universitas Indonesia. Technical data processing using Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. This research is based on Theory of Planned Behavior and Service Quality. In this study, the endogenous variables are the intention in continuing study, while the exogenous variables are attitudes, subjective norms, behavioral control and service quality. The results of this study are also supported by in-depth interviews with eight civil engineering master students specializing in environmental engineering. Hypothesis testing with a significance level of 5% if the t-count > 1.96 then the hypothesis is accepted. Attitudes and subjective norms are significant with t-count values respectively 2,207 and 3,346. Meanwhile, behavioral control and service quality are not significant with t-count values repesctively 1,466. and 0,326. These results indicate that attitudes and subjective norms are factors that influence the intention of undergraduate students to continue their studies at the Environmental Engineering Master’s program at Universitas Indonesia. These two factors have a positive effect, which means that the higher the subjective attitude and norm factor among undergraduate students, the more intention in continuing their studies in Environmental Engineering Master’s program. The results of the evaluation of the model resulted in an R-square value is 0,437, variance of intention in continuing studies that could be explained by the model was 43,7% while 56,3% was explained by other factors outside the model. Civil and Environmental Engineering Department Universitas Indonesia need efforts to increase the number of applicants for the Environmental Engineering Master’s program from undergraduate programs, which is more attention to attitudes and subjective norms. Efforts to increase positive attitudes are change beliefs and enchance attributes Environmental Engineering Master’s program at Universitas Indonesia. This can be done through a digital marketing strategy, with promoting regulary about the advantages of the Environmental Engineering Master’s program at Universitas Indonesia. The role of subjective norms that is encourage the role of social reference groups, especially lecturers, staff and friends in influencing the interest of undergraduate students to continue their studies in the Environmental Engineering Masters program at the University of Indonesia.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Peminat, Theory of Planned Behavior, Service Quality, Strategi Pemasaran Digital, Structural Equation Modeling, SEM, Partial Least Square, PLS Applicants, Digital Marketing Stragtegy, Theory of Planned Behavior, Service Quality
Subjects: Manajemen Pemasaran
Depositing User: SB-IPB Library
Date Deposited: 22 Nov 2022 09:20
Last Modified: 22 Nov 2022 09:20
URI: http://repository.sb.ipb.ac.id/id/eprint/3948

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