Pengembangan bisnis kontraktor infrastruktur base transceiver station (BTS) PT XYZ

Koswara, Biyal Muhajirin (2021) Pengembangan bisnis kontraktor infrastruktur base transceiver station (BTS) PT XYZ. Masters thesis, IPB University.

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The growth of BTS, which is the main infrastructure in telecommunications operations, is urgently needed for services and improving the quality of telecommunications networks, especially during the pandemic. The problems that arise are when there are obstacles to the company's cash flow and there is a lack of development spatial planning which is inversely proportional to the demand that continues to exist. Therefore, the goal to be achieved in formulating the company's strategic plan is to develop its business, information is needed about what business model is currently adopted by the company, what factors affect the company's current position in the market that will bring up alternatives. for the company. company strategy, and what alternative strategies are the priority strategies and in accordance with the conditions of PT. XYZ will further improve its business model so that the company can develop its business operations accordingly. By conducting interviews with 8 respondents and assisted by a questionnaire, the analytical methods used are Business Model Canvas (BMC), Strength Weakness Opportunity Threat (SWOT) and Quantitative Strategic Planning Matrix (QSPM). the company's business model can still maintain its business operations but there are some small flaws that need to be corrected to maximize the existing elements in order to increase the profits of the company. The results of the study resulted in the company's business model, and there were also 10 internal factors and 10 external factors which according to respondents had the most influence on the company. From the SWOT analysis the company produces seven alternative strategies. Among them are developing subcontract strategies and conducting training and human resource development on a regular basis. In the QSPM analysis, the main priority strategies according to the results of the matrix are training and human resource development. There are several improvements in the canvas business model elements, especially in cost structures, revenue streams, as well as key activities.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Base Transceiver Station, BMC, QSPM, SWOT, Base Transceiver Station.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 23 Nov 2022 02:29
Last Modified: 23 Nov 2022 02:29

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