Pengaruh anggaran dinas kebudayaan dan pariwisata terhadap peningkatan jumlah kunjungan wisatawan ke kabupaten

Jufri, Supriadi (2021) Pengaruh anggaran dinas kebudayaan dan pariwisata terhadap peningkatan jumlah kunjungan wisatawan ke kabupaten. Masters thesis, IPB University.

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Bogor District has naturally attractive and high tourism potential. The The Culture and Tourism Office budget for supporting Bogor District branding as The City of Sport and Tourism is quite sizeable and the number continues to rise every year. The study aimed to analyze the growth of Bogor District’s tourism sector performance and the factors which had influenced the number of tourist arrivals in Bogor District. This study used primary and secondary data in the period of 2015 to 2019, taken from nine tourist attractions. The sample selection method used was stratified sampling with three groups based on the level of tourist attractions income. The lower class with average income below Rp 100 million per month, the samples were Telaga Saat, Curug Cihurang, and Telaga Warna. Middle class with average income between 100 until 500 million IDR, the sample were Curug Cilember, Melrimba Gardens, and Pemandian Air Panas Ciseeng. The average income more than Rp 500 million classified as upper class, the sample were Agro Wisata Gunung Mas, Kampung Budaya Sunda Paseban, and Taman Wisata Matahari. The method used in this study were descriptive analysis method using tabulations and graphics and panel regression model. The result showed that budget in the tourism sector of Bogor District in 2019 increased by 124% compared to the budget in 2012, and the number of tourist arrivals in the same period increased by 100%, but the growth trend of increases budget which happened almost every year didn’t followed by the increasing of the number of tourist arrival . The factors significantly influencing the number of tourist arrivals are total promotion cost of tourist attractions, the number of increasing attractions, the increasing number of new facilities and infrastructure, the size of tourist area, and publicity. The Culture and Tourism Office budget not significantly impact the number of tourist arrivals. Managerial implication of this study are the managers of tourist destinations should optimize the function of social media as the publicity media, add some interesting photo spots in the area, add good facilities to fulfill the needs of tourists, expand the size of tourist area but still pay attention to the environmental aspects, and be active on giving advices to the Government about the suitable programs in order to increase the number of tourist arrivals. The Culture and Tourism Office in Bogor District needs to reevaluate their program activities which have cost a large sum of budget, because the budget proves to have no significant effect on increasing the number of tourist arrivals in Bogor District, second the Government should do publicity also support the expanding size of tourist area by supporting on changing regulation and paying attention on the spatial regulation for helping tourist attractions who wants to expand the size of tourist area.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Anggaran Pemerintah, Jumlah Kunjungan Wisatawan, Pariwisata, Regresi Panel. Government Budget, Number Of Tourist Arrivals, Panel Regression, Tourism.
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 23 Nov 2022 04:06
Last Modified: 23 Nov 2022 04:06

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