Analisis pengembangan distribusi benih clause di PT Tri Berkat Agro

Simbolon, Desi Kristiani (2021) Analisis pengembangan distribusi benih clause di PT Tri Berkat Agro. Masters thesis, IPB University.

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Agriculture is one of aspect that very important to be developed in every country. The diversity of commodities can be seen from the number of varieties that have been launched on agricultural market. During period 1984 to 2014, The Ministry of Agriculture launced 2.221 horticultural seed varieties to the market, there are 1985 varieties were crops of vegetable and fruit. Several companies that market seeds throughout Indonesia are PT Bisi Internasional, PT Bangun Pondok Mamkmur, PT Benih Prima, PT East West Seed Indonesia, PT Sang Hyang Sri, PT Clause Indonesia and many more who produce and distribute their seeds in Indonesia. PT Clause Indonesia as a seed producer does not sell their products directly to the customer, but oppoints PT Tri Berkat Agro to sell Clause Seeds in Indonesia. The distribution of Clause seeds in Indonesia covesr West Jawa, Central Jawa, East Jawa, North Sumatra, and West Sumatra areas. PT Tri Berkat Agro as the only company that sell seeds in all areaswantt to be maximized thire income, including how the Clause seed Distribution performance, explaining what indicators are the succes of Clause seed distribution in Indonesia and how to develop an effective and efficient of Clause seed distribution strategy. The analysis begins by conducting a portfolio in each region using several indicators such as the number of seeds, the number of shop partners, the number of field representative and the sales value achieved. After the regional portfolio is determined, an analysis of internal and external factors is carried out to decide which distribution development strategy will be determined for the company. Based on the data generated, in general each region shows a good performance analysis of several factors on which to base the assessment. In addition, the management also finally conducted a SWOT analysis to determine the best strategy from the previous regional portfolio analysis data. The results of the distribution development obtained are that the company needs to pay attention to several aspects such as increasing the number of seed varieties, increasing the number of shops and providing promos for both shops and farmers as well as developing human resources where field officers who have knowledge about agriculture and build good communication with shops in their respective regions

Item Type: Thesis (Masters)
Uncontrolled Keywords: benih, distribusi, SWOT, varietas benih Simbolon, Desi Kristiani seed, distribution, SWOT, varieties of seed
Subjects: Manajemen Strategi
Depositing User: SB-IPB Library
Date Deposited: 24 Nov 2022 04:16
Last Modified: 24 Nov 2022 04:16

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