ANALISIS FORMULASI STRATEGI SURVIVAL PRODUSEN PUPUK SKALA KEClL STUDl KASUS Dl CV GIBSON INDONESIA SENTOLO KABUPATEN KULON PROGO JOGYAKARTA

Darmasto, Putut (2002) ANALISIS FORMULASI STRATEGI SURVIVAL PRODUSEN PUPUK SKALA KEClL STUDl KASUS Dl CV GIBSON INDONESIA SENTOLO KABUPATEN KULON PROGO JOGYAKARTA. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

Survival Strategy Formulation Analysis Of Small Scale Fertilizer Producer (A Case Study In CV Gibson Indonesia, Sentolo, Kulon Progo, Jogyakarta) The'thesis explain about developing corporate strategy for CV Gibson Indonesia as a small fertilizer industry in Yogyakarta. The company produce some fertilizers based on gypsum material. The recent years, company get decline period because decrease of sales on 3 years later. Observation showed that company has no startegy for the competition and making the company grow up. Developing strategy need standar procedure, start on input stage, internal factors analysis and external factor analysis. Second, all of factors will be matched on two kinds of analysis tools, Internal-External Matrix and TOWS Matrix. Function on the matching stage is choosing some alternatif strategies. The last stage is decision stage. Respondens give their collective score on all factors, and the higest total score has meaning as the preference startegy for CV Gibson.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Formulasi Strategi, produsen pupuk, CV Gibson Indonesia, Kulon Progo, Yogyakarta, IFE dan EFE Matrix, IE Matrix, TOWS Matrix
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:30
Last Modified: 28 Dec 2011 06:30
URI: http://repository.sb.ipb.ac.id/id/eprint/400

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