Strategi bersaing obat generik pt. kimia farma (persero) tbk

Sukarno, Ramdhan (2002) Strategi bersaing obat generik pt. kimia farma (persero) tbk. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The general objective of this study was (a) identifying consumer to perceived quality of generic medicine (b) identifying external and internal factors which influence of generic medicine promotion (c) formulating and implementation competitive strategic of generic medicine. Survey method with face to face interview supported with questionnaire was used in this study. Brand Perceived Qualify analysis used in order to know about consumer perceived of generic medicine performances, IFE and EFE matrix used to identifying and analysis of extemal and intemal factors which influence of generic medicine, TOWS Matrix analysis used to formulating competitive strategic of generic medicine. The result of this study showed that packing and variation of product were to possess the negative perceived. The formulating competitive strategic of this study was (a) market penetration strategy (b) to make distribution of medicine which establish (c) cost advantage strategy (d) product development strategy (e) to make architecture chart of generic medicine effectiveness promotion strategy.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Obat Generik, PT Kimia Farma Tbk, Manajernen Strategi, Persepsi Konsurnen, Strategi Bersaing, Persepsi Kualitas Merek, Matrik TOWS
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:38
Last Modified: 25 Aug 2016 06:22
URI: http://repository.sb.ipb.ac.id/id/eprint/402

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