ANALISIS KINERJA PERUSAHAAN DENGAN KERANGKA BALANCED SCORECARD STUDl KASUS PADA PERUSAHAAN AIR MlNUM DALAM KEMASAN ( PT. "X"

Harahap, Vera Usfie (2002) ANALISIS KINERJA PERUSAHAAN DENGAN KERANGKA BALANCED SCORECARD STUDl KASUS PADA PERUSAHAAN AIR MlNUM DALAM KEMASAN ( PT. "X". Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The main objectives of this thesis were (a) to know performance PT."X" (6) to provide recomendation abouf marketing sfrategy (c) to provide an ilustration about efeciency and productivity of infernal process (d) to prepare the condusive situation for learning and inovation process. The method used are observation, literature study and interview, The analysis have been perform have the descriptive characteristic in format of case study to problem solving in PT. "X: they are including analysis of financial performance and analysis of company performance wifh balanced scorecard frame work. The recomendation of strategy that have to implemenfed to PT.Y are (a) improvemenf market in new market consumer, (b) built and growth through development market, (c) effectively improvement business process.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Air Minum Dalam Kemasan (AMDK), PT. "X", Manajemen Keuangan, Analisa Laporan Keuangan, Kinerja Perusahaan. Balanced Scorecard, Visi dan Misi Perusahaan
Subjects: Manajemen Keuangan
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:39
Last Modified: 28 Dec 2011 06:39
URI: http://repository.sb.ipb.ac.id/id/eprint/411

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