ARSITEKTUR STRATEGIK PT. NUFARM INDONESIA

Mannan, Dedi Abdul (2002) ARSITEKTUR STRATEGIK PT. NUFARM INDONESIA. Masters thesis, Institut Pertanian Bogor .

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The objective of the study was to : (1) determine competitive intensity and attractiveness of crop protection industry, (2) identify core competencies and competitive advantages of PT Nufarm Indonesia, (3) identify the industry foresight of crop protection industry and (4) formulate the strategic architecture to create future industry expected by the company. Value chain analysis was used to analise the competencies possessed by PT. Nufarm Indonesia. Porter's Five Forces model was used to analise the competitive intensity of crop protection industry. External analysis of economic, political and law, and technology and internal analysis of company's pedormance on sales, profitability and liquidity were also anaiised. The result showed that competencies of PJ. Nufarm lndonesia are on getting high quality active materials, producing high quality products and marketing network expansion. The competitive intensity of crop protection industry is moderate. The strongest forces of competition are the bargaining power of buyers and rivalry among existing firms. The industry foresight of crop protection industry is Crop Science industry which is the combination of crop protection technology, seed technology and biotechnology. To realise PT. Nufarm Indonesia's future industry, architecture strategic is created. Horizontal integration, backward integration, product and market development, joint venture, horizontal diversification and strategic alliances are suggested to be carried out in achieving the future Industry.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Crop Protection Product, PT. Nufarm Indonesia, Strategic Architecture, Value Chain Analysis, Porter's Five Forces, Competencies, lndustty foresight, Crop Science.
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 28 Dec 2011 06:28
Last Modified: 28 Dec 2011 06:28
URI: http://repository.sb.ipb.ac.id/id/eprint/458

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