Analisis kualitas website PT mahkotadewa indonesia

Rodame Monitorir, Napitupulu (2010) Analisis kualitas website PT mahkotadewa indonesia. Masters thesis, IPB University.

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Abstract

The objective of this research are: (1) Analyzing the demographic and behavior of W1vw.mahlwtadewa.com costumer, (2) Analyzing the website quality ofPT. Mahlwtadewa Indonesia as a marketing media on the internet, (3) Analyzing the factors thai effects the website quality and provide recommendations to improve the website quality ofPT. Mahlwtadewa Indonesia. The study method was descriptive analysis by cross-sectional study in PT. Mahlwtadewa Indonesia, This research took 100 respondents with purposive sampling whichfilled the e-mail based questionnaire as a primary data. According to descriptive analysis, the general characteristics ofrespondents is mostly s,"" female 29-32 years old, married• with a lweI education is scholar who worked as private employees which family's responsibility one people with monthly expenditure in Social Economic Status CI and internet expenditure between Rp 50.000 – 149.999 that living in their own house, Based on the behavior consumer analysis. most respondent can access internet twice or more a day from house, office, and public internet service for social network (chatting, facebook, friendster). Most respondent also use internet for find brformation (search engine like google) and bought herbal product recently (weekly) which category product was 'Jamu"(herbal drin~). Based on cross tabulation analysis, there was a correlation betWeen website attribute and demographic characteristic and also costumer behavior. From gap analysis the company must improve the secure transaction because it is the most influential factor to the online customer. The results qfanalysis importance and pet[ormance (IPA), there was some attributes ofwebsite (webqualframework) that must improve: (I) interactive feature, (2) loading website, (3) easy to register as member, (4) easy to operate, (5) flow emotional appeal, (6) provide customer service/support online, (7) website make easy to communicate with company and ~) provide information oflaunching product and gathering. Based on cause effect diagram, six factor that indicate quality qfwebsite was, Product (ex: product information), Methods (ex: alternative payments), Tools (computer), Services (ex: customer service), Entertainment, and Trust.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Website quality, PT. Mahkotadewa Indonesia, gap analysis, IPA (Importance and Performance analysis, Webqual, Cause effect diagram
Subjects:	Manajemen Sistem Informasi
Depositing User:	Staff-4 Perpustakaan
Date Deposited:	28 Dec 2011 06:20
Last Modified:	21 Mar 2023 02:20
URI:	http://repository.sb.ipb.ac.id/id/eprint/463

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