Nofaldi, . (2002) ANALISIS PERILAKU KONSUMSI MASAKAN PADANG DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN RUMAH MAKAN PADANG. Masters thesis, Institut Pertanian Bogor.
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Abstract
The purposes of this study were: to identify characteristics of the Sederhana Padang restaurant customers in supporting accuracy and eficiency of outlet expanding using Geographic Information System; to identify customers consumption pattern, to determine customer distribution; to provide recommendation to the Sederhana Restaurant in new outlet development. Methodology of the study was case study at the Sederhana Restaurant in Jakarta. The Sederhana Restaurant was chosen due to its outlet expansion through out places. Strategy on choosing location for outlet development can be seen from the existing outlets by observing customers behavior and distribution. Data collected can be used as database. Database was analyzed using Geographic Information System to determine customer distribution spatially.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Perilaku dan Penyebaran Konsumen, Rumah makan Sederhana, Sistem Informasi Geografi, Data Spasial |
| Subjects: | Manajemen Pemasaran |
| Depositing User: | Staff-3 Perpustakaan |
| Date Deposited: | 28 Dec 2011 06:27 |
| Last Modified: | 28 Dec 2011 06:27 |
| URI: | http://repository.sb.ipb.ac.id/id/eprint/491 |
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