Formulasi Strategi Pengembangan Agribisnis Bunga Krisan pada PT. Agrobuxi Puspa Sari

Arbainah, Siti (2002) Formulasi Strategi Pengembangan Agribisnis Bunga Krisan pada PT. Agrobuxi Puspa Sari. Masters thesis, Institut Pertanian Bogor.

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Abstract

Formulation of The Agribusiness Development Strategy for The Chrysanthemum Cut Flowers PT Agrobumi Puspa Sari Siti Arbainah The Objective of this study is to formulate the vision, mission and the objective of PT APS, to analyze the internal and external factors of PTAPS, to decide the alternative and priority of the strategy, and to prepare the work plan of PTAPS. The respondents within this study are elected based on the purposive sampling methods. Data analysis methods are using descriptive analysis, IFE matrix analysis, EFE matrix analysis, IE analysis, SWOT analysis, and QSPM analysis. The strengths of PT APS are the guaranted of seed Chrysanthemums cut supply, developed markets network, production planning, ownership of the cold storage, the strong information system between production and marketing section. The weakness of PTAPS are the pattern of distribution system, high cost of the post-production maintenance, un-stable seed quality. lowness of the qulity control of the out-sourcing, establishedsellingprice agreement, and the lowness of the labor productivity. The opportunities within the chrysanthemum ugribusiness development are ease to access the chrysanthemum seed cut, increasing of the decorator business, the potency of the export market, improvement of the cutjlower varieties, the changes of the life style, foreign trading co-operations, improvement of technology, and government support. The threats within chrysanthemum business development are increasing the price of the fuel and electricity, increasing of the consumer choosing lowe$ower quality, the weakness of the community buying forced, increasing of the competitors, lowness of the political and social stability, un-stability of the rupiah currency, customs regulation for imported cut seed, and the height of the bank loan interest rate. Thefirstpriority strategy bared on QSPM is improvement of the quality, variety, quantity and continuity of the productio. The second priority strategy is development of the marketing network The third priority is to produce the licenses chrysanthemum seed cut. The forth priority strategy is to develop partnership with the grower former. The recommendations for PT APS are to improve the standard operation procedure in order to improve the technical culture, using the applied technology. Address to the marketing unit are the marketing target should be developed, to prepare networking plan for Jakarta and peninsula, to develop local agent on the potentialprovince which have potentialflower market and to explore exported markets such as Hongkong and Japan. It is recommended to the campany to develop the form of the parfnership plan that will be implemented andfo weave relationship with the grower farmer.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Bunga Krisan, PT Agrobumi Puspa Sari, Manajemen Strategi, strategi pengembangan, IFE, EFE, IE, SWOT, QSPM, studi kasus.
Subjects: Manajemen Strategi
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-7 Perpustakaan
Date Deposited: 12 Jan 2012 09:14
Last Modified: 31 Jan 2012 06:37
URI: http://repository.sb.ipb.ac.id/id/eprint/709

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