STRATEGI PENGEMBANGAN KEBUN CILANGKAP SEBAGAI OBYEK WISATA AGRO TERKEMUKA DI PROPINSI DKI JAKARTA

Herawati, Ida (2003) STRATEGI PENGEMBANGAN KEBUN CILANGKAP SEBAGAI OBYEK WISATA AGRO TERKEMUKA DI PROPINSI DKI JAKARTA. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

Agro tourism is one of the tourism object with have a potential to support a sustainable agricultural and tourism development. Also it support the Jakarta as a service city. One of the potential object of agro tourism that can be develop is Cilangkap Garden. The study was aimed at enviromental scanning, both external and internal conditions. It was also aimed at,. formulation development strategic of Cilangkap garden and elaborating the programs external and internal enviroments and identified factors in particular Cilangkap garden, then matched them all to formulate some strategies alternatives which was of Strengths - Opportunities (SO) Strategies, Weakness - Opportunities (WO) Strategies, Strengths - Threats (ST) Strategies and Weakness -Threats (WT) Strategies. The Strategies alternative which is formulated by SWOT Matrix, then analysed further by Analitical Hierarchy Process (AHP). The process contributes to solving complex problems by structuring a hierarchy of stakeholders, and outcomes and by eliciting judgments to develop priorities. The focus was formulating development strategic of Cilangkap garden as famous agro tourism in Jakarta province mhich is affected by six factor, and the results of prioritization was as follows : 1) Natural resources (0,369); 2) human resources (0,268); 3) accesibility to location (0,161); 4) information and technology system 0,110); 5) regulation and bureaucracy (0,056); 6) related with another sector (0,036). The actors that were responsible for development of Cilangkap garden of agro tourism priorities were : 1) The Oftice of Agricultural of Jakarta Province 0,252); 2) Planing Development Board (0,219), 3) The Office of Tourism of Jakarta Province 0,136; 4) Association 0,099; (5) The Agribusiness lnstitution (KTNA) 0,086, 6) Department of Agricultural 0,065, 7) Department of Tourism 0,047, 8) Reseach Institution 0,054,9) Investor 0,042. The priorities of the objectives were : 1) exploitation and conservation of agricultural the natural resources (0,279); 2) provide of job opportunities (0,196), 3) business profit (0,153), 4) raising the education community (0,136); 5) increase relationship with producen (0,123); 6) increase of regional income ( 0,114). The priorities of strategies alternative were : 1) site plan of Cilanggkap Agro Tourism (0,249); 2) raise the quality of human resources (0,190); 3) integrated of agro tourism package (0,188); 4) management of business patner (0,187); 5) preparing of funds (0,185). Each strategies describle in any programs and activity of short, medium and long term.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kebun Cilangkap, Obyek Wisata Agro Terkemuka, Strategi Pernerintah Propinsi DKI Jakarta, Matrik SWOT, AHP, Studi Kasus.
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 02 Jan 2012 12:18
Last Modified: 02 Jan 2012 12:18
URI: http://repository.sb.ipb.ac.id/id/eprint/788

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