PORTOFOLIO PRODUK TABUNGAN ANDALAN PT. BANK MMA

Gunalaksmi, Maetreya (2004) PORTOFOLIO PRODUK TABUNGAN ANDALAN PT. BANK MMA. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The purpose of this research is to evaluate positioning of 'Andalan' saving account PT. Bank MMA compared to its competitors in the banking industry. Data were collected based on secondary data that is Published Financial Statement which served by Bank Indonesia. Data were processed using BCG Matriks and Cluster Analysis. Result of data processed by BCG Matrix showed that 'Andalan'saving account PT. Bank MMA according to total balance is in the position cash cows and same to total account. Processing by Cluster Analysis comes up with three categories which are high, medium and low branch. Branch category based on total balance, on total account : high 41 branches, medium 218 branches and low 281 branches. , According to the evaluation above, it is suggested for PT. Bank MMA to improve the Marketing Strategic Planning Bank MMA with Characteristic customer, location, and other factors that make customer loyalty, Bank MMA must have some proportional in scoring to choose indicators and any sub indicators in Classification on their Branches, prepare other research to identify characteristic costumer in Low Branches, Medium and high Branches on total account and total balance.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Tabungan Andalan, Bank MMA, Boston Consulfing Group, Cluster Analysis, Visi, Misi, Jumlah Saldo, Jumlah Kartu, Jurnlah Mesin ATM dan Jumlah Rekening.
Subjects: Manajemen Keuangan
Depositing User: Staff-3 Perpustakaan
Date Deposited: 02 Jan 2012 12:17
Last Modified: 02 Jan 2012 12:17
URI: http://repository.sb.ipb.ac.id/id/eprint/791

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