ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS MEREK (BRAND LOYALTY) PRODUK TEPUNG TAPIOKA PT. EKA INTI TAPIOKA OLEH KONSUMSI INDUSTRI

Harianti, Deasy (2001) ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS MEREK (BRAND LOYALTY) PRODUK TEPUNG TAPIOKA PT. EKA INTI TAPIOKA OLEH KONSUMSI INDUSTRI. Masters thesis, Institut pertanian Bogor.

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Abstract

The purposes of this study, are : (1) to analyze the most influential sector of buying decision which has done by industrial consumer for the brand product of tapioca flour. (2) to analyze the relation . between brand and buying decision which has done by industrial consumer. (3) to analyze factors that most influence the brand loyalty of tapioca flour product PT.Eka lnti Tapioka by industrial consumer. From this study, the company will get the information about factors that most influence the brand loyalty industrial consumer to tapioca flour product PT. Eka lnti Tapioka. The scope of this research divided by food sector and non-food sector and they are the customer of PT. Eka inti Tapioka.

Item Type: Thesis (Masters)
Uncontrolled Keywords: LOYALITAS MEREK, TEPUNG TAPIOKA PT. EKA INTI TAPIOKA
Subjects: Manajemen Pemasaran
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-1 Perpustakaan
Date Deposited: 03 Jan 2012 12:15
Last Modified: 03 Jan 2012 12:15
URI: http://repository.sb.ipb.ac.id/id/eprint/825

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